Content Writer / Copywriter

As a Content Writer / Copywriter at our company, you will play a crucial role in creating compelling and engaging content for various digital platforms. Your responsibilities will include: - Writing and editing high-quality content for blogs, social media posts, website pages, and email marketing campaigns. - Developing persuasive and engaging copy that aligns with the brand voice and business goals. - Researching industry trends and audience preferences to create relevant and impactful content. - Optimizing content for SEO using appropriate keywords, meta descriptions, and formatting strategies. - Collaborating with marketing and design teams to ensure content complements visuals and campaign objectives. - Proofreading and editing content for clarity, grammar, and consistency. - Managing content calendars and ensuring timely publication across digital channels. - Monitoring content performance and suggesting improvements based on analytics and audience engagement. Qualifications required for this role include: - Bachelor's degree in English, Journalism, Marketing, Communications, or a related field. - Proven experience as a Content Writer, Copywriter, or in a similar role. - Strong writing, editing, and proofreading skills with an eye for detail. - Familiarity with SEO best practices and digital marketing trends. - Experience with content management systems (CMS) like WordPress is a plus. - Ability to work independently and collaboratively in a fast-paced environment. - Excellent research skills and the ability to adapt writing style based on target audience. Preferred skills that would be beneficial for this role include: - Knowledge of social media platforms and content strategies. - Experience with email marketing tools like Mailchimp, HubSpot, or similar platforms. - Basic understanding of graphic design tools like Canva or Adobe Creative Suite. Please note that this is a full-time position with a day shift schedule. If you meet the qualifications and are passionate about creating engaging content for digital platforms, we would love to have you on our team.,