Content Writer (B2B Payment Platform)

Experience: 3-5 years

• Champion the use of AI across Xflow s GTM functions from marketing ops to sales enablement
  

• Collaborate on paid ads and outbound campaigns bringing AI-powered workflows to improve targeting, personalization, and reporting
  

• Identify, test, and implement AI tools that boost efficiency and effectiveness in product marketing, content creation, campaign execution, and lead nurturing
  

• Build and maintain dashboards that track key GTM metrics: ROAS, pipeline velocity, sales cycle length, campaign ROI, and more
  

• Work cross-functionally with sales, account management, ops, and events to align GTM efforts
  

• Run fast experiments to test AI-driven tactics, track outcomes, and scale what works
  

• Support execution across outbound, paid ads, and GTM operations - this is a lean team, so you ll wear many hats and act as a key generalist
  

• Be the AI scout - continuously evaluate emerging tools to keep us ahead of the curve
  

• Manage GTM budgets and tool subscriptions
  

AI in GTM Execution:

• Leverage AI tools across GTM - from content production and ads management to outbound personalization and campaign automation
  

• Set up and manage automations across lead scoring, nurturing, and routing
  

• Use AI to improve segmentation, performance tracking, and predictive analytics in paid campaigns
  

Campaigns & Cross-Channel Ops:

• Collaborate with outbound and paid ads teams to launch high-converting campaigns
  

• Help set up targeting logic, landing pages, creative testing, and budget allocation
  

• Use AI to streamline campaign execution and post-campaign analysis
  

Experimentation & Growth:

• Create a quarterly roadmap of experiments with defined hypotheses, metrics, and outcomes
  

• Run scrappy pilots using AI tools and automations to validate ideas and drive efficiency gains
  

• Scale repeatable playbooks across the funnel
  

Reporting & Tooling:

• Own GTM dashboards and reporting for ROAS, CAC, pipeline health, attribution, and more
  

• Manage integrations across CRMs, MAPs, analytics, and intent tools
  

• Ensure data consistency and actionable reporting across marketing and sales
  

Generalist Support & Collaboration:

• Directly support the Head of Marketing across high-priority GTM initiatives - ready to jump in wherever needed: from launching a new email journey to helping close the loop on attribution or optimizing an ad campaign
  

• Partner with sales, product marketing, and ops to align GTM priorities and drive business impact
  

• GTM experiments launched and scaled
  

• Efficiency metrics: ROAS, CAC, time-to-convert, cost per lead
  

• Outbound and paid campaign performance: conversion rate, CTR, pipeline contribution
  

• Tool adoption and automation coverage across GTM stack
  

• 3 5 years in Growth, or Marketing - ideally in a Founder s Office role or as an early member of a founding marketing team
  

• Demonstrated ability to operate independently in lean, high-ownership environments
  

• Hands-on with tools like HubSpot, Salesforce, Clay, Zapier, Clearbit, Mutiny, and ad platforms
  

• Extremely comfortable with metrics, reporting, and experimentation - we re looking for someone who is able to memorise the marketing metrics!
  

• Deep curiosity for AI and automation in GTM workflows
  

• Fast execution, great documentation habits, and a get-things-done attitude