Content writer and strategist

Job Description

About Bit Binders Bit Binders is a leading IT & digital solutions company, serving clients globally since 2013. From premium website development to full-stack digital marketing, we empower brands with scalable, tech-driven strategies. As we grow, we’re looking for passionate minds to join us in shaping the digital future. Job Overview We’re looking for a dynamic Content Marketing & Strategist who can blend creativity with strategy. This role is perfect for someone who understands audience behavior, writes compelling content, and develops performance-driven content marketing plans for B2B and D2C brands. Key Responsibilities Develop and execute a strategic content marketing plan aligned with business goals. Research industry trends, competitors, and audience insights to create meaningful content strategies. Craft compelling, SEO-optimized content for websites, blogs, social media, email campaigns, landing pages, and case studies. Collaborate with designers, SEO experts, and developers to ensure content flows across all channels effectively. Build and maintain content calendars for Bit Binders and client accounts. Track content performance via Google Analytics, social insights, and reporting tools to refine strategies. Create high-converting content for paid ad campaigns (Meta, Google, LinkedIn). Guide junior writers or freelancers if needed. Support brand tone, messaging, and positioning across platforms. Requirements Bachelor’s in any stream. 2+ years of experience in content strategy or digital marketing (agency experience is a plus). Excellent command of English (both written and verbal). Strong understanding of SEO, keyword research, and content structuring. Familiarity with tools like SEMrush, Ahrefs, Google Analytics, HubSpot, etc. Creative mindset with the ability to convert business goals into engaging storytelling. Strategic thinker with attention to detail and strong organizational skills. What We Offer A collaborative and creative work culture Exposure to premium brands and international projects Skill enhancement and learning opportunities Competitive salary & performance-based growth Flexible work environment (for eligible roles) Ready to Build Brands That Matter? If you’re passionate about storytelling, marketing psychology, and creating impact-driven content — we’d love to hear from you. Job Types: Full-time, Permanent Pay: ₹12,305.84 - ₹20,000.00 per month Schedule: Day shift Fixed shift Work Location: In person