Content Strategist

Job Title: Content Lead

Location: Ahmedabad (Work from Office)
Experience Required: 7+ Years
Employment Type: Full-Time
Working Hours: 11:00 AM IST to 8:00 PM IST

About company: White Label IQ is a US-based agency providing white-label design, development, and digital marketing services to agencies worldwide. We support our partners by acting as a reliable solution provider, allowing them to focus on their clients and business growth.Rivulet IQ, based in Ahmedabad, India, is the execution and delivery arm of White Label IQ. Our team includes developers, designers, project managers, quality analysts, and marketing professionals who work closely with the US team to deliver high-quality solutions across platforms like WordPress, Laravel, Shopify, Vue.js, and more.While White Label IQ leads client communication and strategic direction from the US, Rivulet IQ manages day-to-day development, execution, and delivery. Together, we operate as one cohesive and collaborative team.We are driven by core values that shape how we work—Quality, Transparency, Listening, Communication, Accountability, and Humility. These values guide our decisions, interactions, and commitment to excellence.

About the Role

We are looking for a strategic and hands-on Content Lead who can lead content initiatives, craft compelling digital content, and manage a small content team. This role goes beyond writing—it involves content planning, execution, team mentoring, and close collaboration with US-based stakeholders to align content efforts with business goals.

You’ll work in Indian hours while maintaining sync with the US team’s expectations, owning delivery and ensuring consistent quality output from your team.

Key Responsibilities

• Plan, write, and edit high-quality content for websites, blogs, email campaigns, social media, and landing pages targeting agency owners and decision-makers.
• Lead and mentor a small team (2 content writers) by assigning tasks, reviewing content, and ensuring timely delivery.
• Collaborate with SEO, design, paid media, and development teams to deliver integrated, high-performing content.
• Develop content strategies aligned with SEO, brand positioning, and marketing objectives.
• Repurpose content across multiple formats and channels to increase reach and engagement.
• Act as a point of contact for content-related communication with the US team—gathering briefs, aligning on tone/strategy, and refining messaging.
• Stay current with industry trends and content best practices to continuously elevate output.

Desired Skills & Qualifications

• 4+ years of content writing experience with at least 1 year in a lead or team handling role.
• Strong portfolio covering website copy, blogs, social content, SEO articles, and marketing materials.
• Proven ability to manage content calendars, editorial processes, and a team of writers.
• Deep understanding of content strategy, tone adaptation, user journey, and digital platforms.
• Experience working with international (preferably US-based) teams or clients.
• Familiarity with keyword research tools and SEO content principles.
• Excellent communication, time management, and leadership skills.

Nice to Have

• Agency experience or experience working in a white-label service model.
• A creative mind that can turn technical or abstract ideas into impactful, reader-friendly content.
• Familiarity with tools like Google Docs, Grammarly, Trello, Asana, or ClickUp.

Why Join White Label IQ?

• Work closely with a global team of marketers, strategists, and creatives.
• Contribute to real-world agency success stories.
• Collaborate in a culture that values ownership, initiative, and clarity.
• Competitive pay, a growth-focused environment, and meaningful work every day.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹90,000.00 per month

Benefits:

• Health insurance

Application Question(s):

• How many years if experience do you have as a Content Strategist?
• How many years of experience do you have into team handling?
• How many team members have you handled?

Work Location: In person