Content Strategist / Producer

Location: Remote | 0 - 2 years | Full-time | High Ownership Role

We are looking for a Content Strategist who can help us shape the voice and narrative of StapuBox and StapuGear - the sports discovery and sports gear intelligence platforms helping players make better decisions, connect with the right people, and grow in their sports journey.

What You'll Own

• Create and manage original content across LinkedIn, Instagram, Blog, and StapuGear.
• Research/write high-quality articles, sport-tech breakdowns, and gear insights.
• Convert founder thoughts, updates, and insights into sharp, platform-specific content.
• Develop IG carousels, reel scripts, and storytelling pieces that are simple and engaging.
• Write performance-focused ad copy, landing page text, and hooks for experiments.
• Maintain a consistent brand voice across every channel and content format.
• Track basic content performance metrics and identify what’s working, what’s not.

Your Primary Goal

• Build a strong, credible, and memorable content presence for StapuBox + StapuGear.
• Establish our authority in sports networking and sports intelligence.
• Drive organic visibility via original writing, narrative clarity, and research-backed content.
• Work directly with the founders to build the content playbook from 0 → 1.

You Should Be

• Strong in writing - clarity, structure, research, and originality (Non AI).
• Curious and opinionated - someone who thinks, not just executes.
• Comfortable with social media formats, hooks, storytelling, and attention mechanics.
• Able to simplify complex topics (gear science, player journeys, sports systems).
• Proactive, fast-learning, and comfortable with direct feedback.
• Interested in sports, digital content, or product-first storytelling.

We would prefer that you have

• Experience writing for a brand, magazine, blog, Substack, or content project.
• Basic understanding of SEO, content structure, or user psychology.
• Familiarity with tools like Notion, Canva/Figma, Google Docs, or analytics dashboards.
• A personal writing portfolio, blog, or sample long-form content.
• Interest in sports tech, athlete behaviour, or sports gear.

Perks

• Work directly with founders and shape the core brand narrative from Day 1.
• Creative freedom to explore formats, experiments, and storytelling ideas.
• Opportunity to build a foundational portfolio in sports-tech content.
• Ability to take ownership end-to-end and influence product direction via insights.
• A clear path to grow into Content Lead as the company scales.