Content Strategist

About the Role

Content Strategist – IP Development

Key Responsibilities

• Develop strategies tailored to IP requirements and client business objectives.
• Work on briefs for IP development, including ideation, structuring, planning, and execution.
• Build and execute comprehensive content marketing plans around IP initiatives.
• Develop key deliverables such as content calendars, creative briefs, and digital/social media promotions.
• Adapt to multiple content formats including short videos, podcasts, profile stories, documentaries, and more.
• Coordinate with cross-functional teams (production, promotions, marketing, editorial) to ensure smooth execution.
• Write and adapt content effectively for both

  B2B and B2C audiences

  .
• Collaborate with editorial teams to develop new IPs, on-ground events, and digital initiatives for

  News18 Network’s platforms

  , ensuring alignment with client goals and brand synergies.

What We’re Looking For

• Must have at least 10 years of experience in Content Strategy
• Strong content strategy and ideation skills.
• Excellent writing ability with versatility across formats.
• Experience in content marketing, digital storytelling, or IP-led initiatives.
• Ability to manage multiple projects with cross-functional collaboration.
• Creative thinker with a strategic mindset and keen eye for detail.