Content Strategist (Marketing)

Job Summary:
We are seeking a results-driven and innovative Content & Product Marketing Strategist to lead content initiatives that directly impact lead generation, product positioning, and revenue growth. This role combines the creativity of content strategy with the analytical mindset of product management, ensuring that every campaign contributes to business success.

Key Responsibilities:

• Develop and execute a content strategy roadmap aligned with business, product, and revenue objectives.
• Lead product positioning and messaging through compelling content across all channels (website, blogs, campaigns, sales collateral, social media, video, PR).
• Drive lead generation through performance-focused content strategies (SEO, email marketing, paid campaigns, webinars, whitepapers, etc.).
• Collaborate with product, sales, and design teams to create customer-centric messaging that improves engagement and conversions.
• Monitor content performance and track ROI, leads, and revenue impact of campaigns.
• Conduct market research and competitor benchmarking to identify opportunities for product-led content innovation.
• Create and optimize sales enablement assets (presentations, case studies, product sheets, pitch decks) to support business growth.
• Experiment with new storytelling formats and digital growth strategies to expand reach and revenue streams.
• Ensure consistency in brand voice, messaging, and product positioning across all communication channels.

Qualifications & Skills:

• Master’s/Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in content strategy, product marketing, or growth marketing.

Job Type: Full-time

Pay: ₹28,000.00 - ₹50,000.00 per month

Work Location: In person