Content Strategist (Marketing)

As a Content & Product Marketing Strategist, your role will involve leading content initiatives to drive lead generation, product positioning, and revenue growth. You will be responsible for developing and executing a content strategy roadmap aligned with business objectives, as well as leading product positioning and messaging through compelling content across various channels such as website, blogs, campaigns, sales collateral, social media, video, and PR. Key Responsibilities: - Develop and execute a content strategy roadmap aligned with business, product, and revenue objectives. - Lead product positioning and messaging through compelling content across all channels. - Drive lead generation through performance-focused content strategies including SEO, email marketing, paid campaigns, webinars, and whitepapers. - Collaborate with product, sales, and design teams to create customer-centric messaging for improved engagement and conversions. - Monitor content performance and track ROI, leads, and revenue impact of campaigns. - Conduct market research and competitor benchmarking to identify opportunities for product-led content innovation. - Create and optimize sales enablement assets to support business growth. - Experiment with new storytelling formats and digital growth strategies to expand reach and revenue streams. - Ensure consistency in brand voice, messaging, and product positioning across all communication channels. Qualifications & Skills: - Masters/Bachelors degree in Marketing, Business, Communications, or related field. - 4-7 years of experience in content strategy, product marketing, or growth marketing. This is a full-time position located in person.,