Content Strategist

Maple Tech Space is an IT consultancy firm based in Canada with our Head Office in Toronto and offshore offices in Kerala. MTS has strong expertise in IT consulting, Digital Marketing, App Development, and Web services. Maple Tech Space is a product-oriented company with three products running successfully in the Canadian market. Since its launch, it has seen rapid expansion with over 1000 clients in Canada. 

Ideal Candidate an accomplished content marketer who passionately captivates audiences and elevates brands with compelling content and persuasive stories. You think customer-first. You have a knack for driving cross-functional engagement and strategy—but more importantly, getting things done. Collaborate with the design, digital and social media marketing team to take our content strategy to the next level. Listen deeply. Be creative. Execute. 

Role and Responsibilities:

1.Manage the creation and execution of our brand content strategy and editorial calendar. 

2.Design brand campaigns to drive awareness, customer acquisition, and retention. 

3.Develop an omnichannel content strategy across web, email, social, digital ads, media, etc working 

closely with the leadership team. 

4.Ensure all content is consistent with the brand tone of voice, quality, and style across all devices. 

5.Proofread and edit all material to confirm accuracy, clarity, and conformity to layout and design. 

6.Drive the creative process by playing an active role in brainstorming, ideation, and collaboration. 

7.Collaborate with designers to produce high-quality and -value brand content. 

8.Plan and create content, including text posts, videos, and images for use on social media. 

9.Monitor competition and market fluctuations to develop new strategies. 

Requirements:

1.Bachelor’s degree in advertising, marketing, business, or related major. 

2.Requires 0 to 3 years of experience in the relevant area. 

3.MBA or relevant Post Graduation will be an added advantage. 

4.Strong English speaking and writing skills. 

5.Demonstrated experience developing a content strategy framework and editorial calendar; talented 

omnichannel content strategist (share examples). 

6.Fair knowledge of related trends and innovative approaches related to communications marketing 

including earned, paid, digital, social & influencer engagement. 

7.Leadership qualities to lead and motivate the team. 

8.Candidate should possess expert knowledge on social media channels like Facebook, Twitter, LinkedIn, 

Instagram, YouTube, etc. 

9.General knowledge of Search Engine Optimization, Content Marketing, Google Ads, and other digital 

marketing strategies. 

10.Relevant experience in determining a target audience and how to cater unique marketing campaigns 

to capture their attention. 

11.Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout 

various forms of outreach. 

12.Brief Knowledge of Creative Terms and Basics of Digital marketing.  

Location:

Job Location – InfoPark Koratty, Thrissur 

Shift: 1 PM to 10 PM