Content Strategist

As a Content Strategist specializing in the ecommerce domain, you will play a crucial role in developing and executing comprehensive content strategies to drive customer engagement, increase conversions, and enhance brand visibility across all digital touchpoints in the ecommerce ecosystem. Your responsibilities will include developing content strategies aligned with business objectives and ecommerce goals, creating content roadmaps for product launches and promotional activities, conducting market research and competitor analysis, and collaborating with cross-functional teams to ensure content alignment. You will be tasked with creating compelling product descriptions, category pages, landing page content, email marketing campaigns, newsletters, blog posts, buying guides, and social media content tailored for ecommerce platforms. Additionally, you will optimize content for search engines, analyze performance metrics, conduct A/B testing, and monitor content performance using analytics tools. Enhancing the customer experience will be a key focus, as you develop content that addresses customer pain points, create FAQ sections, help guides, and customer support content, and design strategies for different customer segments. Maintaining brand voice consistency, developing content style guides, and ensuring all content aligns with brand values and ecommerce positioning will also be part of your responsibilities. This is a full-time, permanent position with a day shift schedule located in person.,