Content Strategist

Department: Content & Growth

Location: [On-site]/ Kolkata

Experience: 2–5 Years in Education/EdTech Content Strategy (Preferred)

We are looking for a data-driven Content Strategist who can plan, execute, and optimize high-quality website content for students exploring colleges, courses, exams, admissions, scholarships, and study options across India. The role requires a strong understanding of student decision journeys, SEO, and performance-driven content ecosystems.

Key Responsibilities

• Develop and implement content strategy for key categories — Exams, Colleges, Courses, Admissions, Careers.
• Conduct keyword research, competitor analysis, and audience behavior study to grow organic reach.
• Create content calendars mapped to academic seasons, exam schedules, and admission cycles.
• Should be able to craft user-optimized content journeys.
• Ensure content is accurate, verified, and compliant based on official sources (NTA, UGC, AICTE, JoSAA, State Exam Boards, etc.).
• Lead content performance tracking using GA4, GSC & related SEO tools; report insights regularly.
• Plan and execute content updates, interlinking strategies, and ranking improvements.
• Maintain strong editorial standards with consistent tone, structure, and factual correctness.
• Manage and guide writers/SMEs to ensure timely delivery of high-quality content.
• Contribute to lead generation and conversion-focused content improvements.

Key Performance Indicators (KPIs)

• Organic traffic growth (Page views, Unique Users)
• Keyword ranking improvements for competitive exam & college pages
• Engagement metrics – Time on page, Bounce rate, Click-through rate
• Conversion metrics – Leads, CTAs, student actions
• Faster content update turnaround for exam/college content

Skill Requirements

• Strong command over education-based content and student guidance topics
• Expertise in SEO tools: Ahrefs / SEMrush / GA4 / GSC
• Ability to convert complex academic info into easy-to-understand content
• Experience with A/B testing and content performance optimization
• Excellent research, editing, and quality control skills
• Knowledge of content structures for rankings: Exam pages, Course pages, College pages, Comparisons, cutoffs, counselling updates, etc.

Preferred Experience

• Prior work in EdTech or student guidance platforms
• Experience working with CMS, structured content modules, and high-traffic websites
• Familiarity with academic cycles and major exams: JEE, NEET, CUET, CAT, state entrance exams, etc.