Content Strategist – Company & Founder’s Personal Branding

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About the Role

Content Strategist

This role requires someone who understands brand voice, business storytelling, industry trends, and how to package insights into high-performing content formats.

If you can turn ideas into engaging narratives and create a strong digital presence — this is for you.

Key Responsibilities

📌 Founder’s Personal Branding

• Develop and manage the founder’s content calendar across LinkedIn & Instagram
• Write high-quality posts: leadership insights, startup learnings, industry views, company milestones
• Conduct interviews with the founder to extract stories, frameworks, case studies & internal experiences
• Analyze industry conversations and create content that positions the founder as a thought leader
• Grow engagement and strategic reach through consistent, value-driven content

📌 Company Branding & Content Strategy

• Build content pillars for Divine Hindu (D2C, spiritual lifestyle, culture, products, education)
• Create content for LinkedIn, Instagram, website, newsletters & internal communication
• Work closely with creative, marketing & product teams to create campaigns and brand narratives
• Conceptualize video scripts, carousel ideas, storytelling formats & product education content
• Support branding projects, new launches, campaigns & corporate storytelling

📌 Research & Analytics

• Track content performance and optimize for reach, engagement & retention
• Research trends, top creators, industry insights & brand storytelling patterns
• Build competitor & category benchmarking for positioning strategy

Requirements

• 1–4 years of experience in

  content strategy, brand storytelling, or social media writing

• Strong command over long-form & short-form content

• Proven experience writing for founders, CEOs or brand pages (preferred)

• Excellent understanding of LinkedIn content formats, hooks & engagement models

• Ability to convert complex ideas into simple, relatable narratives

• Strong research capability, structured thinking & creative mindset

• Ownership-driven attitude and ability to work in a fast-paced environment

Good to Have

• Background in D2C, wellness, lifestyle, or startup ecosystems
• Experience in video scriptwriting or personal branding strategy
• Understanding of AI tools for content workflows (ChatGPT, Notion, Jasper, etc.)

To Apply

ishikahr@divinehindu.in

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