Content Strategist - Apparel Brand

Seeking a Dynamic Content strategist for a D2C brand based out of Mumbai.

Job Responsibilities

• Creative Leadership:

  Define and refine the brand's tone of voice; guide the marketing team on messaging consistency across platforms.

• Content Strategy:

  Craft compelling narratives for product launches, brand campaigns, retention initiatives, and collaborations.

• Copy Development:

  Write sharp, relatable copy for digital ads, product descriptions, websites, social media, emails, packaging, and internal campaigns.

• Quality Control:

  Maintain high writing standards, ensuring clarity, creativity, brand alignment, and grammatical excellence across all deliverables.

• Campaign Collaboration:

  Partner closely with designers, marketers, and growth teams to co-create ideas that convert and build loyalty.

• Customer-Centric Messaging:

  Write copy that speaks to the emotions, needs, and aspirations of parents buying for their kids, while reinforcing Plan B’s brand values.

• Performance Awareness:

  Review campaign performance (open rates, CTRs, engagement rates) to continuously sharpen copy effectiveness.

Job Requirements

• 2-5 years of experience in copywriting, ideally with D2C brands in the apparel, lifestyle, or parenting space
• Strong portfolio showcasing ability to write across a variety of formats: long-form storytelling, sharp digital ads, social captions, product messaging, etc.
• Deep understanding of brand tone, audience insight, and digital content trends.
• Ability to switch between persuasive marketing copy and heartfelt brand storytelling with ease.
• Strong project management and time management skills, with the ability to juggle multiple priorities and meet deadlines.
• Collaborative mindset with excellent communication skills, and an openness to feedback and iteration.
• Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.