Content Strategist

Job Description

We’re looking for a creative and detail-oriented individual to support our content and marketing efforts. If you’re passionate about storytelling, strategic thinking, and writing content that connects with people, this role is for you! Key Responsibilities: Collaborate with the team to develop content strategies aligned with company goals and audience needs. Assist in creating consistent, high-quality content that drives demand, attracts quality sign-ups, and earns valuable backlinks. Help audit our website and social media accounts, maintain and update an editorial calendar, research blog ideas, and contribute to blog content creation. Use storytelling and emotional appeal to craft engaging content that resonates with readers and encourages sharing. Own and execute the content and social media calendar, collaborating with marketing, design, and other teams to deliver content on schedule. Optimize content for various formats including SEO, SEM, social media, blogs, and infographics for maximum reach and engagement. Conduct keyword and backlink research and follow SEO best practices to boost web traffic. Monitor website traffic and user engagement metrics (e.g., conversions, bounce rates), and regularly report on content performance. What We're Looking For: Strong critical thinking skills – Our content targets domain experts, so all opinions must be backed by data or real experience—no fluff or vague generalizations. A fun, informal tone – We aim for a conversational and approachable style in our content. You’ll need to bring energy, personality, and a solid sense of tone. A perfectionist mindset – We value high standards and iterative improvement. You should be open to feedback and willing to refine your work through multiple rounds of revision if needed.