Content Strategist

Job Description

Bengaluru, Work from Office 3-5 years of experience Fulltime As a content strategist / planner, you will be responsible for developing the overarching strategic direction and concept behind marketing campaigns. They analyze market trends, consumer behavior, and brand positioning to devise innovative and effective strategies that meet the client’s objectives. Roles and Responsibilities: Strategy Development: Develop and execute comprehensive content strategies aligned with business objectives. Content Planning: Create and manage content calendars to ensure consistent and timely content delivery. Content Creation: Collaborate with writers, designers, and developers to produce high-quality content, including blog posts, articles, social media content, and website copy. SEO Optimization: Conduct keyword research, optimize content for search engines, and track website performance metrics. Analytics and Insights: Analyze website and content performance metrics to identify trends and opportunities for improvement. Client Communication: Liaise with clients to understand their needs, provide strategic recommendations, and manage expectations. Skills Required: 3-5 years of experience in copywriting, marketing, strategy and brand research Minimum 1 year experience in an agency Strong understanding of content strategy, content marketing, and SEO Excellent written and verbal communication skills Strong organizational and time management skills.