Content & Social Media Intern

Contact Us

Harshikha@thebetterway.co/8178688503

betterteam@thebetterway.co

About BetterWay

BetterWay is an outcome focussed, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine. We own the Patient journey end to end, making it transparent and accessible for Urban users, who suffer from a chronic health disorder.

To fulfill this promise, our gene has two intrinsic values:

• Patient ownership i.e. owning the patient journey end to end via the diagnosis, panchakarma, medicine, and diet counseling
• Platformization i.e. Stitching the digitally native journey of every experience touchpoint which provides the end user transparency, standardization, and measurability.

Scale & Growth Outlook

By the 5th year into its journey, BetterWay would be on it's way to treat 5 lakh patients annually. This feat will be achieved by protocol driven superspeciality among top 4/5 Chronic ailments. Enabled by a world class, IP owning care community of nearly 600+ clinicians and 800+ Paramedics.

In this journey, BetterWay IP Medicines and Supplements will be directly consumed by 10Lakh+ Happy users family of BetterWay treated patients. BetterWay will be a India's trusted household name & default reference point, for all things related Ayurvedic medicine, treatment and supplements

About the role

As a Social Media and Content Intern at Betterway, you will co-create and shape the Betterway brand's presence across Social Media platforms, namely WhatsApp, Instagram, LinkedIn, and YouTube.

The aim is to build a credible, conversation-worthy Brand around natural and holistic wellness for Urban Indians.

We envision the Betterway social brand to be the default destination for all things Ayurved and healthier living for 20 million Indians who are tied to the new urban living setup.

In essence, as a social media and content intern, you are not just a contributor but a storyteller, strategist,and brand advocate.

You will be able to channel your passion for social media and gain an understanding of marketing principles to develop creative concepts that not only educate your target audience but also inspire wellness and holistic living.

This goal will be accomplished through the execution of the roles and responsibilities outlined below:

Social Media Management

Assist in developing, implementing, and managing our social media strategy.

Create, curate, schedule, and publish engaging content for our social media platforms.

Track and analyze the performance of social media campaigns and suggest improvements.

Stay up-to-date with the latest social media best practices and trends.

SEO Content

Draft, edit, and update content for the website, blogs, and other online platforms.

Ensure content is SEO-friendly and optimized for visibility across search engines.

Maintain consistency of tone, style, and branding across all digital touchpoints.

Creative Collaboration & Ideas

Contribute fresh ideas for campaigns, trends, and engagement activities.

Work closely with design, marketing, and medical experts to ensure content accuracy and creativity.

Support cross-functional projects such as campaign launches, webinars, and patient awareness initiatives.

What to Expect?

• Opportunity to build India's most reimagined healthcare platform for chronic care build it from the scratch and , experience with 2x entrepreneurs behind who have a proven history of building 2 Indian unicorns.
• fill ownership of the end-to-end process which will materially impact the patient journey betterway Building an infrastructure in a high-performance, high velocity environments to meet the vision to treat 5 lakh patients per year.
• Join the founding leadership team, influence and design the clinical experience to world standard treatment.