Content & Personal Brand Strategist

Position: Content & Personal Brand Strategist

Type: Full-Time

Salary/Stipend: ₹20,000/month

Schedule: Monday to Saturday, 9:00 AM – 5:00 PM (UK time)

Location: Remote (India)

We’re not looking for someone to just "create & manage posts." We’re looking for someone who wants to build personal brands that dominate feeds, spark inbound interest, and earn respect in the B2B space.

As our Content & Personal Brand Strategist, you will operate at the intersection of content creation, brand psychology, and digital storytelling. Your words and visuals will shape how our founders are perceived across LinkedIn, Twitter/X, and beyond.

You’ll work directly with the founding team. This is not a copy-paste social media job. You’ll be thinking, writing, designing, and structuring ideas so they cut through the noise, get remembered, and position the founders as top voices in their spaces.

If you’re serious about building a career in personal branding, content strategy, or ghostwriting, this role will be the steepest and fastest learning curve you’ll find.

What You’ll Actually Do

• Ghostwrite thought leadership content for founders across B2B, marketing, branding, and business strategy
• Design carousels and branded graphics that stop the scroll and deliver sharp insight using Canva Premium
• Own the content engine — from idea sourcing to writing, editing, scheduling, and tracking performance
• Work directly with the founders to translate raw thoughts, call transcripts, and voice notes into finished, strategic posts
• Maintain a high-trust content calendar with zero delay, zero hand-holding
• Research narrative angles, hook structures, and storytelling formats that position the brand as a category leader
• Use AI tools to increase speed, not lower thinking
• Stay obsessed with tone, clarity, rhythm, and punch — because we don’t publish filler
• Continuously sharpen the voice of each founder by tracking what works, iterating fast, and tightening the message

You’re a Fit If You…

• Have experience in content creation, branding and social media marketing.
• Write like a strategist, not a copy machine
• Know how to take a founder’s voice and make it stronger, not generic
• Have an eye for design and know what makes a carousel work
• Think in structures, outlines, and frameworks — not inspiration
• Are organised, accountable, and allergic to half-baked delivery
• Have a sense of taste, and can back it up with execution
• Care about reputation and long-term positioning, not vanity metrics

Must-Have Skills

• Canva Premium – confident, clean, modern design style
• Strong written English – clear, concise, and natural
• Awareness of LinkedIn & Twitter/X personal branding trends
• Understanding of what makes thought leadership different from generic content
• Notion, Google Docs/Sheets, Trello, Pipedrive (training provided if needed)
• Strong sense of narrative, hooks, and scroll psychology

Bonus (Not Required, but Strong Signal)

• Experience ghostwriting for founders
• Familiar with B2B content culture in the UK/Europe
• Exposure to content systems, content repurposing, and creator workflows

To Apply

• Email careers@callofmarketing.com with:
• Subject: Application – Content & Personal Brand Strategist
• A short paragraph (under 100 words) on why this role fits you.
• Your favourite personal brand on LinkedIn and why?
• 2–3 content samples (posts, carousels, writing and designs).