Content Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for planning and executing various digital marketing campaigns across web, social media, search engine marketing, email, and display advertising channels. Your primary focus will be on measuring and analyzing the performance of these campaigns to ensure they meet set goals in terms of return on investment (ROI) and key performance indicators (KPIs). You will also be expected to identify trends, optimize spend, and develop creative growth strategies to drive digital marketing success. Key Responsibilities: - Plan and execute digital marketing campaigns including web, social media, search engine marketing, email, and display advertising - Measure and report campaign performance against ROI and KPIs - Identify trends and insights to optimize campaign performance - Brainstorm and implement creative growth strategies - Conduct experiments and conversion tests to enhance campaign effectiveness - Collaborate with internal teams to create landing pages and improve user experience - Evaluate customer experience across multiple touchpoints and channels - Optimize user funnels by identifying conversion and drop-off points - Work with agencies and vendor partners to achieve marketing objectives - Stay updated on emerging technologies and provide thought leadership for adoption Qualifications Required: - Bachelor's or master's degree in marketing or a related field - 2-3 years of proven experience in digital marketing, preferably within the industry - Experience in managing social media, search engine marketing, email, and display advertising campaigns - Proficiency in optimizing landing pages and user funnels - Familiarity with A/B and multivariate experiments - Strong knowledge of website and marketing analytics tools such as Google Analytics, SEMRush, etc. - Working understanding of ad serving tools and PPC campaign optimization - Knowledge of HTML, CSS, and JavaScript development would be advantageous The company offers a competitive compensation package that is best in the industry. Please note that the desired candidate profile includes qualities such as maintaining client relationships, self-motivation, customer focus, marketing research skills, and statistical analysis proficiency. If you meet these qualifications and are ready to take on a challenging role in digital marketing, we encourage you to apply.,