Content Marketer

Job Description

Where Your Passion Meets Purpose: Empowering Millions through Insurance! About Us Finshots simplifies finance for millions of Indians through crisp, insightful stories across our newsletter, YouTube channel, and social media platforms. We’re on a mission to make finance accessible, relatable, and impactful. About the Role: We’re looking for a dynamic Content Marketer (Finshots Social Media) who can take full ownership of scaling Finshots’ social media presence across platforms—Instagram, Twitter, LinkedIn, and WhatsApp communities. You’ll drive strategy, creative execution, and growth initiatives that take our audience from 100s of thousands to millions. Who You Are: 1. You’ve scaled social media audiences before —either for a brand or your own personal brand. 2. You’re a creative powerhouse with a deep understanding of what makes people stop, engage, and share. 3. You’re data-driven —you live in the analytics tab and aren’t afraid to tweak things until they work. 4. You’re super curious about business, finance, and how to make these topics resonate with everyone. 5. You’re a hustler —you know how to get things done fast, scrappy, and smart. What You’ll Do: 1. Craft and execute a social media growth strategy that aligns with our editorial and video goals. 2. Lead day-to-day content ideation, creation, and publishing—reels, posts, threads, carousels, shorts. 3. Use data and insights to iterate and amplify what works. 4. Collaborate with our editorial and video teams to turn complex financial topics into engaging, shareable content. 5. Identify trends, growth hacks, and viral opportunities that keep us ahead of the curve. 6. Build and nurture our online community, making sure they’re always engaged. 7. Experiment with new platforms and content formats to drive Finshots’ brand deeper into the internet. Bonus points if : An understanding of India’s financial and policy landscape and skills to tell stories about it Prior experience in scaling social media accounts What’s In It for You? Competitive compensation : Range [5-7 LPA] Comprehensive Health and Term Insurance The chance to shape the future of insurance education in India At Ditto, you’ll be part of a smart, ambitious, and supportive team. With our flat hierarchy, you’ll have the chance to collaborate closely with people across all levels from Day 1. Unlimited access to our office pantry :) Our Interview Process : We would like to help you minimise your time and effort. There are 4 rounds & we will be working towards completing all the rounds within a maximum of 1-2 week time. The schedule is as follows: Introductory call with HR Task 1 - Assignment 1 Second Interaction Final Interaction This is an in-office role. Our address is : 175/176 Bilekahalli, BG Road, JP Nagar, Bengaluru, Karnataka 560076