Content Manager

Position Summary:

We are seeking an experienced Content Manager to lead our content initiatives with a strategic mindset and a passion for impactful storytelling. The ideal candidate brings 7 15 years of content writing experience, including a strong foundation in news media content (minimum 4 years), and is well-versed in developing content that drives engagement, brand awareness, and business growth.

As a Content Manager, you will be responsible for overseeing the creation and management of content across multiple formats and platforms, collaborating with marketing and social media teams to ensure consistency and alignment with overall business goals.

Key Responsibilities:

•  Develop and execute a comprehensive content strategy aligned with brand and business objectives.
• Create, edit, and manage high-quality, SEO-optimized content including:

Website copy

White papers

Case studies

News/ PR media articles

• Collaborate with the marketing team to produce sales-driven content that supports campaigns, lead generation, and customer acquisition.

• Coordinate with the social media team to craft engaging content for increased audience interaction and online reach.

• Maintain an editorial calendar to ensure timely content delivery across channels.

• Analyze content performance using tools like Google Analytics and optimize accordingly.

• Ensure all content meets brand guidelines, tone, and voice consistency.

• Manage internal and external content resources, including freelance writers if applicable.

• Qualifications:

• 7–15 years of professional experience in content writing, with a minimum of 4 years in news media or editorial roles.

• Proven expertise in writing for diverse formats including long-form (white papers, case studies) and short-form (website copy, social media).

• Strong understanding of SEO best practices and content performance metrics.

• Excellent project management and communication skills.

• Experience collaborating cross-functionally with marketing, sales, and design teams.

• Bachelor’s degree in Journalism, Communications, Marketing, English, or a related field.