Content-Led Marketing Copywriter

About the Role

We are looking for a sharp, creative, and insight-driven Content-Led Marketing Copywriter who can blend strong business understanding with fresh, engaging content.

Key Responsibilities:

• Write clear, engaging, and high-impact copy for LinkedIn, website, ads, landing pages, email campaigns, and brand communication.
• Conceptualise Instagram-inspired content formats for LinkedIn—reel-style short videos, hooks, micro-stories, and social-first scripts.
• Build and execute founder-led content marketing: thought leadership posts, narratives, insights, storytelling, and audience engagement.
• Develop social content strategies that elevate brand presence and help position leadership as industry voices.
• Work closely with the CEO and marketing team to turn business concepts into creative, scroll-stopping communication.
• Create long-form content such as blogs, case studies, whitepapers, and industry insights.
• Contribute to performance marketing (Google Ads, Meta Ads) through strong, conversion-driven copy.
• Collaborate with design and video teams to orchestrate content from concept to final delivery.
• Research market trends, audience behaviour, and competitor content strategies.
• Manage content calendars and ensure consistent, timely execution.
• Optimise all content for clarity, brand voice, SEO, and performance metrics.

Key Requirements:

• 2–5 years of experience in copywriting, content marketing, or brand communication.
• Proven experience in driving LinkedIn growth, including branded content and founder-led content marketing.
• Strong understanding of LinkedIn algorithms, audience behaviour, and storytelling formats.
• A portfolio demonstrating both business-oriented content and creative, social-first pieces.
• Excellent command of English with the ability to simplify complex business ideas.
• High creative energy, trend awareness, and comfort working in a fast-paced, ownership-driven environment.
• Ability to script short-form video content or provide creative direction.

Nice-to-Have:

• Experience in SaaS, tech, consulting, or B2B content ecosystems.
• Understanding of video editing cues, social visual language, and creator-style storytelling.
• Familiarity with analytics for tracking content performance and engagement.

What We Offer-

• Direct collaboration with the CEO and senior leadership.
• Freedom to experiment with innovative, modern content ideas.
• Opportunity to build the company’s and founder’s digital presence from the ground up.
• A dynamic, high-growth environment where ideas turn into impact.