Content Lead - Social Media & Writing

Rostrum Education is looking for a high-ownership Content Lead to own the company’s content engine end-to-end. This role is responsible for strategy, execution, quality control, and performance across social media, long-form content, and campaign communication.

The Content Lead will replace the current role and is expected to deliver high-volume, premium-quality content for high-achieving students and affluent parents applying to top global universities.

Role Overview: The Content Lead is expected to spend the majority of their time creating, publishing, and optimising content, while also guiding and reviewing the work of a small content team.

You will:

• Personally create and publish the majority of Rostrum’s core content
• Own social media execution, consistency, engagement, and growth
• Review, assign, and quality-check work for 1–2 junior team members
• Ensure all content is error-free, on time, and performance-driven
• Track daily outputs and report clearly on progress and results

Key Responsibilities:

1. Social Media Management (End-to-End)

• Own the complete social media lifecycle: strategy, content planning, creation, scheduling, posting, engagement, and growth
• Manage 20+ posts/month across Instagram, YouTube, and LinkedIn
• Maintain 100% daily posting consistency
• Drive:
• ≥5% average engagement rate
• 5–10% month-on-month follower growth
• Actively monitor comments, DMs, and inquiries with 4-12 hour response SLAs
• Use and maintain tools such as Metricool, Gallabox, Meta tools, etc.

2. Content Creation, Writing & Publishing

Write and/or oversee all company content, including:

• 8–10 SEO-optimised blogs/month (1-2% keyword density)
• Newsletters with 10-15% subscriber growth/month
• Webinar and seminar scripts
• Email campaigns and ad copy

Ensure all content is:

• Aligned to Rostrum’s premium brand voice
• Targeted at high-intent parents and students
• Error-free and publication-ready

3. Junior Writer Management & Editorial Control

• Manage and mentor 1 junior content writer
• Assign tasks via a structured editorial calendar
• Review all outputs and:
• Limit to maximum 2 revisions per piece
• Ensure 100% on-time delivery
• Track and report daily output (example: “Blogs published - 5 completed”)
• Maintain strict adherence to publishing timelines and quality standards

4. Cross-Functional Coordination

• Work closely with:
• Design team for creatives
• Video team for reels, shorts, and long-form content
• Ensure assets are delivered on time and aligned with content intent
• Coordinate acceptance announcements, inquiry handling, and campaign rollouts

5. Analytics, Reporting & Optimization

• Track and analyse:
• Engagement rates
• Follower growth
• Blog performance
• Newsletter performance
• Share clear weekly and monthly reports
• Use insights to continuously optimise content strategy and formats

Key Result Areas (KRAs)

1. Social Media Management & Growth
2. Content Creation, SEO & Publishing
3. Team Oversight & Editorial Planning
4. Analytics, Reporting & Continuous Optimisation

Key Performance Indicators (KPIs)

• Social Posts: 20+ per month with 100% daily consistency
• Blogs: 8–10 per month, SEO-integrated
• Engagement Rate: ≥5% average
• Follower Growth: 5–10% month-on-month
• Newsletter Growth: 10–15% subscribers per month
• Junior Writer Output: 100% on-time, tracked daily

What We’re Looking For

Education:

• Bachelor’s degree in Communications, Journalism, English, Marketing, Media Studies, or a related field
• A strong portfolio and proven output matters more than the degree itself

Experience

• 2-4 years of hands-on content experience, with at least:
• 1+ years owning social media end-to-end
• Experience writing long-form content (blogs, newsletters, scripts)
• Prior experience in education, admissions consulting, premium services, or aspirational brands is a strong plus
• Demonstrated experience managing or mentoring at least one junior writer or content executive