Content cum Marketing Coordinator

Job Title: Content cum Marketing Coordinator Experience Required: 3 - 5 years Location: Gurugram Employment Type: Full-time About the Role We are looking for a dynamic and creative Content cum Marketing Coordinator who can manage and coordinate marketing initiatives while creating engaging content that drives brand awareness and customer engagement. The ideal candidate should have strong communication skills, hands-on marketing experience, and the ability to coordinate with internal teams and external partners. Key Responsibilities Social Media Content Plan and draft posts monthly across LinkedIn, Twitter, Instagram, and Facebook. Craft platform-specific copy (headlines, captions, hashtags) that drives engagement and brand awareness. Develop content calendars in collaboration with the marketing team. Event Communications Write pre-event promotional copy such as email invites, social media banners, and press releases. Create on-site materials including event agendas, speaker bios, signage copy, and handouts. Draft post-event summaries and newsletters highlighting key takeaways and media coverage. Marketing Collateral Produce compelling one-pagers, brochures, and product sheets that distill technical features into clear benefits. Collaborate with designers to develop infographics, slide decks, and case studies. Update and optimize existing collateral for consistency, accuracy, and brand voice. Research & Collaboration

Interview subject matter experts, product managers, and partners to gather insights. Stay updated on industry trends, competitor activities, and relevant news. Collaborate with SEO specialists to integrate keywords and improve search visibility. Performance & Optimization Monitor content performance metrics such as engagement rates, click-throughs, and downloads. Conduct A/B tests on headlines, content formats, and CTAs to maximize impact. Implement feedback loops to refine tone, style, and messaging over time. Required Skills & Qualifications Bachelors degree in Marketing, Communications, or related field. 35 years of proven experience in content writing, marketing coordination, or a similar role. Strong command of English with excellent writing and editing skills. Knowledge of SEO, digital marketing tools, and content management systems. Experience managing social media platforms and campaign tracking tools. Strong organizational and project management skills. Ability to multitask and work effectively in a fast-paced environment. Creative mindset with attention to detail.