Content Creator

Role Definition

The Content Creator (Show Writer) is responsible for building and executing content strategies that enhance our brand presence, especially on Instagram and digital platforms. The role demands creativity, trend awareness, content planning, and cross-team collaboration. The creator must design engaging campaigns, track performance, and ensure consistent storytelling that converts engagement into leads.

This position focuses on structured planning, ownership, and measurable results.

Key Responsibilities
1. Content Strategy & Calendar

• Create, maintain, and execute a monthly content calendar.
• Align content with brand campaigns, seasonal themes, and trending topics.
• Suggest innovative content formats (Reels, Stories, Carousels).

2. Trend Spotting & Show Writing

• Research trending topics, memes, and viral formats.
• Script engaging show-style content (such as reels with hooks, storytelling captions, engaging dialogues).
• Adapt global trends to Mumbai and Bangalore audiences.

3. Collaboration & Approvals

• Coordinate with graphic designers, videographers, and photographers for shoots.
• Provide clear briefs and approvals to ensure brand consistency.
• Work closely with the marketing team for campaign integration.

4. Growth & Engagement

• Plan strategies to increase followers, engagement rate, and leads.
• Use Instagram insights and analytics to track performance.
• Run experiments with hashtags, captions, and CTAs to boost reach.

5. Market Awareness & Creativity

• Stay updated on digital marketing strategies relevant to both Mumbai and Bangalore audiences.
• Contribute ideas for festive campaigns, promotions, and creative events.
• Suggest content that highlights local culture and resonates with target audiences.

Requirements

• Minimum 2 years of experience in social media content creation.
• Must have a personal content page (Instagram, YouTube, or Blog) with consistent, creative content.
• Strong knowledge of Instagram growth hacks, reels, and content performance tracking.
• Excellent communication, collaboration, and creative thinking skills.
• Awareness of digital marketing fundamentals (paid ads, engagement, lead generation basics).

Key Metrics (KRAs)

• Content Calendar Execution – Percentage of planned content delivered on time.
• Follower Growth & Engagement – Monthly increase in followers, likes, shares, comments.
• Lead Generation via Content – Number of inquiries generated from Instagram.
• Trend Adoption Rate – Percentage of content based on current viral trends.
• Collaboration Quality – Timely coordination and approval with design/creative teams.

Development Opportunities

• Exposure to advanced digital marketing strategies.
• Mentorship from marketing and creative heads.
• Opportunities to experiment with show-based storytelling formats.
• Training on analytics tools and content growth strategies.

Job Types: Full-time, Permanent

Pay: ₹16,598.67 - ₹35,237.73 per month

Benefits:

• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person