Content Creator (Reels & Video Specialist)

Job Opening at Young Urban Project

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About Us

Young Urban Project is one of India’s fastest-growing EdTech startups, focused on helping professionals upskill in Marketing, Product, Design, and Generative AI. With a growing community of over 100,000 Global learners, we’re building learning experiences that are practical, relevant, and aligned with the evolving needs of the industry.

We’re more than just an online course platform - we’re a modern education brand powered by content and community, designed to help people thrive in a fast-changing world.

The Role: Content Creator (On-Camera + Strategy)

We're looking for a talented and creative Content Creator with a passion for short-form video to join our marketing team. In this role, you'll be developing engaging and high-performing video content, primarily reels and short-form videos, for our online programs. This role is ideal for someone who enjoys both being in front of the camera and working behind the scenes - from brainstorming ideas and writing scripts to publishing and analyzing performance. If you live and breathe Instagram Reels and YouTube Shorts, understand algorithms deeply, and have a knack for capturing attention in seconds, we want to hear from you!

What You Will Do:

• Research, conceptualize, and produce engaging video content (Instagram Reels, YouTube Shorts, YouTube long-form videos etc.) that aligns with our brand voice and marketing objectives.

• Develop creative ideas for content that hook & engage our core audience and keep them coming back for more.

• Script and shoot video content, and work with video editors to deliver and publish as per the content plan.

• Stay up-to-date with latest trends in short-form video, digital marketing, and generative AI to ensure our content is fresh, relevant, and impactful for our target audience.

• Optimize video content for different platforms, including aspect ratios, captions, keywords, hashtags, and calls-to-actions.

• Collaborate closely with the marketing, video editing, and product teams to ensure consistency in content and alignment with business goals.

• Analyze video performance metrics like Hook Rate, Engagement Rate, Shares, Saves etc. to understand what resonates with our audience and further optimize content strategy.

• Manage platform-specific content calendars for video content and ensure timely delivery of assets.

• Experiment with new video styles, formats and storytelling techniques to continuously improve engagement.

What We Are Looking For:

• Proven experience as a Content Creator, with a strong portfolio showcasing engaging reels and short-form video content. If you have grown your own account with Reels or Shorts, we would love to take a look.

• Demonstrable expertise in video production, including shooting (on mobile and/or professional cameras).

• Proficiency in video editing apps like InShot, Capcut, Edits App is a plus.

• In-depth understanding of social media platforms like Instagram, YouTube, LinkedIn, and their respective algorithms for short-form video.

• Strong storytelling abilities and a creative eye for visual aesthetics. If you can make even the most mundane topic interesting and eye-grabbing, this is for you.

• Strong on-camera skills - Presentable, Confident, Natural, and Clear delivery. Excellent English communication skills.

• Ability to work independently, collaborate with teams, and manage multiple projects simultaneously in a fast-paced environment.

Benefits & Perks:

• Work with a passionate and purpose-driven team - some of the smartest folks out there.

• Stay updated with the latest evolving skills like Generative AI as a part of your role.

• Enjoy a healthy work-life balance.

• Celebrations: Get to be part of regular celebrations for birthdays, promotions, festivals, and many more occasions.

• Be a part of regular office events like YUP Convene where we meet outside office for food and drinks.

• In-office unlimited Coffee and Tea supply.

• Vibrant and young office environment that brings growth opportunities and impact in your career.