Content Creator

Content Creator (Full-Time)

Location: Daymart Group – Corporate Office, Nadakkavu, Calicut, Kerala (Primarily office-based with occasional local travel)

Experience Required: 1-2 years in content creation or related roles (e.g., social media management, digital marketing)

Salary Range: ₹1.44 - 2.40 LPA (based on experience

Employment Type: Full-Time (Probation: 3 months)

Job Summary
Daymart Group, a dynamic retail organization in Calicut, seeks a talented Content Creator to craft compelling, brand-aligned content that drives engagement across digital platforms. This role involves creating high-quality written, visual, and video content to support our marketing initiatives, with a focus on storytelling for retail audiences. The ideal candidate is creative, detail-oriented, and collaborative, with proven experience in digital content production. Join our growing team to contribute to innovative campaigns that enhance our brand presence.

Key Responsibilities

• Develop and produce engaging content for social media (e.g., posts, reels, stories), website blogs, and email campaigns..
• Write scripts, captions, product descriptions, and promotional copy that align with brand voice and guidelines.
• Plan and manage monthly content calendars, collaborating with the marketing team to ensure timely execution.
• Create and edit visually appealing photos, short-form videos (under 60 seconds), and graphics using tools like Canva or Adobe Suite.
• Conduct 1-2 local store visits per month for content shoots (e.g., product features, behind-the-scenes), with travel reimbursed at company rates (within 50 km of Calicut).
• Analyze content performance using platform analytics (e.g., Instagram Insights) to suggest improvements and expand audience reach.
• Stay updated on digital trends and propose 2-3 new content ideas quarterly to boost engagement.
• Ensure all content is accurate, consistent, and compliant with brand standards, including basic SEO optimization for web posts.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
• 1-2 years of hands-on experience as a Content Creator, Social Media Specialist, or similar, with a portfolio showcasing digital content (e.g., links to samples required during application).
• Proficiency in content writing, social media platforms (Instagram, Facebook, YouTube, LinkedIn), and basic graphic/video editing (e.g., Canva, Photoshop, Premiere Pro, or CapCut).
• Strong storytelling and communication skills, with attention to detail and the ability to meet deadlines in a fast-paced environment.
• Comfortable working independently or in a team; basic knowledge of SEO and analytics tools is a plus.
• Willingness to travel locally (1-2 times/month, reimbursed) for shoots; must have reliable transportation.
• Excellent English proficiency (written and verbal); knowledge of Malayalam is advantageous for local retail content.

Preferred Skills

• Experience in retail, FMCG, or e-commerce content creation.
• Familiarity with SEO tools (e.g., Google Keyword Planner) and campaign planning.
• Certification in digital marketing (e.g., Google Analytics or HubSpot).

What We Offer

• Competitive salary (₹1.44-2.40 LPA) with annual performance reviews.
• Health insurance
• Creative, collaborative work environment in a modern office with flexible hours.
• Opportunities for professional growth, including training in advanced tools and career progression in marketing.
• Supportive team culture focused on innovation and work-life balance.

.Company Overview
Daymart Group is a leading retail chain in Kerala, specializing in consumer goods with a commitment to quality and customer satisfaction. With our corporate office in Nadakkavu, Calicut, we're expanding our digital footprint and value creative talent to drive our growth.

Job Type: Full-time

Pay: ₹144,000.00 - ₹240,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance

Ability to commute/relocate:

• Nadakavu, Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Content creation: 1 year (Preferred)

Location:

• Nadakavu, Calicut, Kerala (Preferred)

Work Location: In person