Job
Description
At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty. Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow. Skills Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Respond effectively to the diverse perspectives, needs, and feelings of others. Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems. Use critical thinking to break down complex concepts. Understand the broader objectives of your project or role and how your work fits into the overall strategy. Develop a deeper understanding of the business context and how it is changing. Use reflection to develop self awareness, enhance strengths and address development areas. Interpret data to inform insights and recommendations. Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. The Opportunity When you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills. As part of the Brand Management, Marketing and Sales team you will manage content and knowledge effectively while collaborating with teams to enhance communication strategies. As a Senior Associate, you will analyze complex problems, mentor junior team members, and maintain exemplary standards to deliver quality work while building meaningful client relationships. Responsibilities Manage content and knowledge to improve communication strategies Collaborate with teams to enhance brand messaging Analyze intricate issues and provide practical solutions Mentor junior team members to foster their development Uphold elevated standards to secure quality deliverables Build and maintain sturdy relationships with clients Utilize critical thinking to navigate complex challenges Support the overall objectives of the Brand Management team What You Must Have Bachelor's Degree 5 years of experience in communications, marketing or knowledge management Oral and written proficiency in English required What Sets You Apart Master's Degree in English, Economics, Comparative Literature, International Relations, Mass Communication, or MBA (Marketing) Certification in Digital Marketing Excelling in content management and publishing Demonstrating proficiency in MS Office, Sharepoint, and Google Suite Gaining experience in automation and data analytics tools Managing projects with a focus on planning and execution Analyzing stakeholder requests and interpreting needs Adapting to changing team requirements Possessing a keen eye for precision Shift time : 12pm to 9pm IST Location : Kolkata, Hyderabad, Bangalore Show more Show less
