Content and Brand Strategist

Content & Brand Strategist

  CR Park, New Delhi | Full-Time | Hybrid | In Office (for first 2-3 weeks)

About Us

The Alpha Revival is a leading men’s wellness brand dedicated to helping high-performing men reclaim their energy, confidence, and vitality—naturally. Through our flagship system, the Alpha Revival Protocol (ARP), we offer a holistic approach to performance and wellbeing that blends cutting-edge science with time-tested methods. Our mission is to address the root causes of physical and mental fatigue, low drive, and lifestyle-related imbalances by focusing on strength, recovery, hormonal health, and core conditioning. Designed for busy professionals and driven individuals, our protocol empowers men to feel stronger, more focused, and in control—both in their personal and professional lives. At The Alpha Revival, we believe true strength starts from within—no shortcuts, no gimmicks—just natural, lasting transformation through expert guidance and functional wellness.

What You’ll Own

• Build and maintain a consistent brand voice across all platforms
• Write long-form content, video scripts, email copy, and website copy that inspires trust
• Collaborate with media buyers to create scroll-stopping ad creatives
• Create a reliable content system that brings new attention, followers, and leads
• Use tools (or freelancers) to repurpose content into micro-content, carousels, and reels
• Understand male behaviour, aspirations, and insecurities to craft emotionally charged narratives
• Lead the end-to-end execution of the Instagram + YouTube content engine

What You Bring

• Strong content writing skills, with the ability to adapt tone and emotion
• Proven experience building or working with personal brands or growth-stage brands
• Proficiency with tools like Canva, ChatGPT, Meta Creative Library, Notion, Figma, etc.
• Comfortable producing AI-assisted content, but knows when to go fully human
• Strong eye for storytelling, design structure, and audience psychology
• Based in or willing to relocate to Delhi NCR (CR Park office)

What You Get

• A high-trust, high-growth environment — with full ownership of content
• Exposure to the most premium community of high-performing Indian men
• Mentorship from seasoned marketers and media buyers
• The freedom to test, experiment, and build your creative team
• Potential hybrid/WFH flexibility after initial 3–6 months

Bonus

• Experience in men’s lifestyle, health, or coaching niches.
• Experience working with influencers, creators, or DTC brands.
• Experience in developing and executing content strategies that significantly grew brand presence on Instagram and YouTube, increasing followers and subscribers through optimized content planning, audience engagement tactics, and performance-driven analytics.