Concept & Strategy Manager

We’re Hiring: Concept & Strategy Manager

Location: Hyderabad
Company: Phoenix Live
Industry: Experiential Events | Brand Engagement | Creative Strategy
Apply at: people@phoenixlive.in

About Phoenix Live

We’re Phoenix Live — a high-voltage, high-vision experiential events agency trusted by some of the boldest brands on the planet: Microsoft, Apple, Amazon, Deloitte, Google and more.

We design immersive, meaningful brand experiences that people remember — not because they were flashy, but because they hit home. Our culture is young, driven, deeply collaborative, and creatively alive. We believe in radical ownership, real teamwork, and the power of a damn good idea executed to perfection.

The Role: Concept & Strategy Manager

This isn’t a backroom role. This is a thinking, building, presenting, and pitching role — where your ideas will be the spark that starts the fire.

As Concept & Strategy Manager, you’ll sit at the intersection of marketing, storytelling, experience design, and brand strategy. You’ll be responsible for understanding the soul of the brief, extracting brand truths, and shaping them into brilliant, immersive concepts that align with client goals, event formats, and audience expectations.

If you're a hybrid thinker — part marketer, part storyteller, part trend-spotter, part pitch machine — you're in the right place.

What You’ll Be Owning

Conceptual Development

• Translate briefs into insightful, strategic, experience-led ideas — no fluff, no fillers
• Own the creative concepting phase alongside the CD, CS, and design leads
• Craft concepts for events, brand launches, digital activations, internal brand programs, and IPs

Brand Strategy & Marketing Understanding

• Decode the brand’s positioning, current business challenge, and target audience behavior
• Frame narratives that are brand-right and culturally sharp
• Collaborate with servicing to structure proposals that are both strategically smart and client-winning

Pitch Building & Storytelling

• Build pitch decks that flow beautifully — from insight to concept to execution to measurement
• Write powerful idea lines, event themes, and concept narratives
• Present to clients with clarity, conviction, and creative energy

Experience Mapping & Audience Insight

• Understand the end-user journey — physical, digital, emotional — and design for that
• Offer experience strategy frameworks that help internal teams design with intent

Cross-Team Collaboration

• Work closely with design, video, content, ops, and production teams to ensure idea feasibility and consistency
• Be the quality gatekeeper for how ideas translate into visuals, staging, storytelling, and tech

Market Intelligence & Trend Scouting

• Stay updated on cultural, digital, and experiential trends — and translate them into meaningful ideas
• Inject fresh formats, themes, and interactive elements into the Phoenix Live creative vocabulary

Who You Are

• 5–8 years in brand strategy, creative planning, or experiential marketing roles (agency side preferred)
• Strong understanding of brand communication, marketing funnels, and audience psychology
• Excellent at writing — you can distill complex thoughts into crisp, compelling narratives
• Comfortable with strategy frameworks, research, and converting insight into idea
• Confident presenter — you command the room with words, visuals, and logic
• Highly collaborative, creatively driven, and relentlessly curious
• Good vibes only — someone who can bring energy into a brainstorm, not drain it

Who You’re Not

- A post-it note thinker — we need depth, not decoration
- A lone wolf — this role is as much about collaboration as it is about concepting- An academic strategist — this is on-ground, business-backed creativity
- A pitch robot — we’re not in the business of selling slides; we sell experiences that work

Why Phoenix Live?

- Work with some of the most exciting brands and their in-house leaders
- Be part of a high-energy, zero-politics, high-ownership team- Learn by doing. Learn by failing. Learn by building things that actually go live- Celebrate wins like family. Learn from losses like pros- Be in a room where your voice, vibe, and vision matter

Think You’re Our Missing Piece?

Let’s make the kind of ideas that start conversations and end with standing ovations.
Let’s get building.

Job Types: Full-time, Permanent

Pay: ₹83,333.00 - ₹150,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Jubilee Hills, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person