Community Marketing Lead

About the Role

The Community Marketing Lead will be responsible for creating, developing and executing regional marketing strategies that inspire and connect key stakeholders, building brand awareness, brand familiarity and brand love across our key markets. The Community Marketing Lead, India is a people and wellbeing industry leader whom collaborates with key stakeholders and partners to create and implement a localised marketing strategy that supports overall brand marketing tactics to acquire new guests.

Core Responsibilities

• Deliver quarterly elevated community programming and experiences through local run, train and yoga partners across key cities in India at key brand campaign and/or cultural moments on the calendar
• Act as the marketing relationship holder for the most premium and relevant gyms, studios, run clubs and shopping centres to design and manage bespoke partnerships to grow awareness, seed our core products, and acquire new guests.
• Project manage the 360-marketing strategy for New Store Openings and New Market Entry, delivering the strategy and executing in close collaboration with cross-functional partners to drive the retail business.
• Directly coach the store teams, facilitating quarterly strategy meetings and campaign enrolment sessions to build long-term brand equity and support delivering on brand marketing objectives in India
• Oversee and support the Local Ambassador pipeline and program approval process.
• Act as the local representative, identifying, building and maintaining lasting relationships with local key opinion leaders, Ambassadors, gyms, studios, athletes and more.
• Act as the regional source of truth for strategic insights on the Delhi market.
• Manage strategic materials, budgets and reporting tools

Finer print

• 5+ years of experience in multi-channel marketing and events (

  Sports marketing

  experience is preferred)
• You have a passion for movement and view wellbeing as a way of life.
• An existing network within the wellbeing and fitness community is preferred.
• Proven experience of creating marketing plans with proven results
• Written, presentation and verbal communication skills

Must haves

• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Deep understanding of the power of connection and relationships within the community
• Pioneering self-starter, motivated by doing things differently and participating in a goals-oriented environment
• An inclusive mindset, listening intently and communicating with honesty and empathy
• Experience in enrolling, inspiring, influencing, bringing out the best in others, and building trusting relationships
• Integrate fun and joy as a way of being and working

Travel Required

• The candidate should be based in Delhi
• Field/Community-based work is necessary or important within the designated remit, with relevant travel required. Work is performed from the office only when needed.