Commercial Marketing Specialist

As a candidate for this role, you will work closely with Brand Marketing, Commercial, and Commercial Marketing teams to firm up the annual plan for the Off Trade channel. You will collaborate with the Zonal teams on channel segmentation and be accountable for driving Execution Excellence for the channel inputs based on shopper insights to drive velocity that helps the Zones achieve their revenue targets. Key Responsibilities: - Help the zones in delivering the inputs - Work closely with all the stakeholders on the Category management work - Assist the Zones with negotiations to close agreements on Visibility/Space and tracking identified KPIs of these outlets - Conduct business review meetings with regional customer marketing teams, collect data, analyze it, and share it with other stakeholders for necessary actions - Work closely with CMD & Sr. Manager CM to formulate and execute the Perfect Store guidelines, including a visibility plan & promotional program, planograms, availability & merchandising norms, etc., across touch points - Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/challenges and provide hands-on Gemba insights to the stakeholders - Keep track of A&P performance regularly, participate in periodic calls, and exchange inputs with sales & marketing leadership on redefining/fine-tuning company strategy in line with market aspirations/competitor moves Qualifications Required: - Strong communication and interpersonal skills - Ability to analyze data and draw actionable insights - Prior experience in channel segmentation and category management would be beneficial - Knowledge of negotiation tactics and agreements closure process - Familiarity with market analysis and competitive landscape evaluation In this role, you will play a critical part in shaping and executing the strategies for the Off Trade channel and ensuring the company's competitiveness in the market.,