Cluster Head - Sales/ASM For Bihar location

Objective:

To drive sales growth and manage distribution networks within assigned clusters, ensuring

strong market penetration, channel partner engagement, and farmer outreach in line with

KKULs expansion strategy.

Key Responsibilities:

Sales & Revenue Achievement:

• Achieve monthly, quarterly, and annual sales targets for assigned territories.
• Drive secondary sales and channel profitability through effective distributor and

dealer management.

• Ensure accurate sales forecasting and demand planning to avoid stock-outs or

.

Distribution & Channel Management:

• Onboard and manage distributors and retailers within the cluster, ensuring coverage

and service levels.

Farmer Engagement & Market Development:

• Conduct on-ground farmer meetings, demonstrations, and advisory programs to

promote product adop9on.

• Build trust and loyalty by addressing farmer queries related to animal nutrition and

feed usage.

Team Management:

• Lead and train field sales executives (FSEs) to improve productivity and sales

conversion.

• Conduct regular sales reviews, joint field visits, and performance monitoring of the

team.

Market Intelligence & Competition Tracking:

• Monitor competitor activities, pricing strategies, and market trends to stay ahead in

rural markets.

• Share insights with the Regional Sales Manager and contribute to localized sales

strategies.

Compliance & Reporting:

• Ensure adherence to company policies, distributor agreements, and pricing

guidelines.

• Maintain timely reporting via ERP and CRM tools for sales performance tracking.

Key Requirements:

• Experience: 5-8 years of sales experience in Agri-inputs, FMCG, Animal Feed, or

Rural Distribution-based sectors.

• Market Knowledge:

  Strong understanding of rural markets in Bihar.

• Education:

  Graduate degree (Agri, Commerce, or Science preferred); MBA desirable

but not mandatory.

• Skills:

  Dealer/distributor management, rural sales execution, farmer connect,

negotiation, and team leadership.

• Preferred:

  Experience in livestock feed, dairy nutrition, or agri-input industries.

What We Offer:

• Competitive salary with performance-based incentives.
• Opportunity to work in high-growth rural markets with direct impact on farmers

livelihoods.

• Career progression towards Regional Sales Manager roles and leadership tracks.