Chief Sales and Marketing Officer (CSMO)

Role Overview

The Chief Sales and Marketing Officer (CSMO)

Key Responsibilities

Sales Leadership

• Define and execute sales strategies to achieve admission and revenue targets
• Oversee admissions, counselling, and sales teams
• Set targets, track performance, and optimise conversion processes
• Build and manage institutional partnerships and B2B opportunities

Marketing & Growth

• Lead marketing strategy across digital, offline, and performance channels
• Oversee brand positioning, campaigns, and lead-generation activities
• Work closely with content, performance marketing, and design teams
• Analyse market trends, competition, and campaign performance

Team & Operations

• Recruit, train, and mentor sales and marketing teams
• Establish reporting systems, KPIs, and review mechanisms
• Coordinate with academic, operations, and leadership teams
• Ensure ethical sales practices and brand consistency

Strategy & Reporting

• Prepare monthly and quarterly growth reports
• Forecast revenue and plan expansion strategies
• Optimise marketing spend and ROI
• Support leadership in strategic decision-making

Requirements

• Proven experience in sales and marketing leadership
• Strong understanding of admissions, education sales, or service-based sales
• Excellent communication, negotiation, and leadership skills
• Ability to work with targets, data, and performance metrics

Preferred Qualifications

• Experience in education, training, or ed-tech sector
• Strong digital marketing and funnel management knowledge
• Strategic mindset with execution capability

What We Offer

• Leadership role with significant growth responsibility
• Performance-based incentives
• Opportunity to shape brand and revenue strategy
• Dynamic, growth-oriented work environment