Chief Marketing Officer

JOB SUMMARY:

Chief Marketing Officer (CMO) plays a key strategic role in driving business growth, building brand credibility, and ensuring the company wins projects in a competitive B2B market

Responsibilities:

• Develop marketing strategy aligned with the company’s vision and revenue goals (e.g., infrastructure, buildings, water, transportation).

• Identify target sectors (government, private real estate, EPC firms, infrastructure developers).

• Position the company as a thought leader in civil engineering and consulting through branding and PR.

• Work closely with the Business Development (BD) team to:

o Identify new markets (smart cities, green buildings, urban planning, etc.).

o Support bid/tender marketing for government/PSU contracts.

o Build alliances and partnerships with developers, contractors, and govt departments.

Branding and Communications

• Build and manage the brand identity – website, brochures, case studies, social media.

• Create compelling project showcases, client testimonials, and success stories.

• Develop technical marketing content (e.g., white papers on urban flood modeling, geotechnical innovations).

Digital and Offline Marketing

• Oversee digital presence – SEO, LinkedIn, targeted ads to project decision-makers.

• Organize or sponsor technical webinars, industry events, and expos.

• Ensure presence in RFP/RFQ portals, government vendor lists, and civil engineering directories.

Client Relationship Management

• Maintain strong relationships with key clients (builders, municipalities, industrial clients).

• Design client feedback programs and loyalty initiatives.

• Ensure CRM system is leveraged for tracking leads, proposals, and follow-ups.

Job Type: Full-time

Benefits:

• Food provided

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• B2B Marketing: 8 years (Preferred)

Work Location: In person