Chief Marketing Officer

Company Description

Moving Walls is a media technology group with a presence across four continents and seven markets. The company operates Moving Audiences, a US-patented multi-sensor approach to location-based media measurement. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites globally, enabling planning, buying, verification, and content delivery for location-based media such as billboards, digital signage, and transit media. Notably, Moving Walls has been recognized as one of the 10 Most Promising Digital Technology Solutions Providers by APAC CIO Outlook in 2017 and a Tie50 winner for enterprising startups globally. Unilever also identified the company as one of the most innovative in the region.

Role Description

We're looking for an experienced and visionary chief marketing officer (CMO) to join our team at Moving Walls

As a CMO, you will lead the strategic direction and execution of all organisational marketing initiatives, increasing market share, and establishing the company as a leader in the OOH advertising sector. The ideal candidate will have a strong understanding of the intersection between technology, media, and advertising. This executive will be a key partner to the CEO and leadership team, ensuring that marketing efforts are aligned with the company's overall vision and growth objectives.

Objectives of this role

• Develop & Implement Strategic Marketing:

  that align with the company's business objectives and target audience in the target audience market.

• Brand Growth & Differentiation in OOH Market :

  Position MW as a technology-driven leader in the OOH industry by strengthening brand awareness and ensuring a consistent and compelling brand message across all platforms to generate leads and drive sales growth.
• Lead Digital and Programmatic OOH Strategy: Oversee the integration of digital and programmatic strategies to enhance targeting, analytics, and campaign effectiveness in OOH media.
• Managing marketing budgets, allocating resources effectively and optimising marketing spends to achieve maximum ROI.
• Fostering relationships with key business partners, vendors and media outlets to maximise marketing reach and impact.
• Collaborating with different teams, including product development, sales and operations to ensure a seamless alignment and the execution of marketing initiatives.
• Leading and mentoring a team of marketing professionals, providing guidance, feedback and support to drive excellence in marketing execution.
• Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.

Your tasks

• Develop, articulate and execute the overall marketing strategy aligned with the company's business objectives.
• Drive brand positioning, differentiation and brand equity to enhance market share and brand awareness.
• Oversee the creation of captivating marketing collaterals, including brochures, flyers, newsletters, advertisements, press releases and digital content.
• Execute comprehensive marketing campaigns, including web, email, print, television, radio and out-of-home advertising.
• Optimise multi-channel marketing efforts to reach target audiences effectively.
• Monitor and analyse market trends, consumer insights, data analytics and competitor activities to identify growth opportunities and maintain a competitive edge.
• Curate pricing strategies that maximise profitability while remaining competitive in the marketplace.
• Lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness.
• Stay well-informed with the industry's advancements and the emerging marketing technologies.

Required skills and qualifications

• A bachelor's / master degree in marketing or an equivalent field.
• 1525 years of experience as a marketing officer or an equivalent senior marketing leadership role, preferably in the Indian & Global Market OOH background.
• Proven track record of developing, managing and executing wide-ranging marketing campaigns across B2B and B2C verticals.
• Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.
• Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.
• Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders.
• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.

Preferred skills and qualifications

• Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytics platforms.
• Experience in scaling marketing operations, managing international marketing teams or expanding into new markets.
• Knowledge of regulatory requirements and legal considerations related to marketing activities in India.
• Understanding of data privacy and protection regulations and their implications for marketing practices.