Chief Marketing Officer

About Us:
Excellencia Group of Institutions is a premier educational organization specializing in Junior Colleges and CBSE Schools. With a proven track record of academic success and continuous innovation in teaching methodologies, we are now expanding our outreach.We are seeking a dynamic and strategic Chief Marketing Officer to lead our efforts in branding, outreach, and student acquisition. This is a key leadership role focused on driving growth, enhancing visibility, and establishing Excellencia as a top choice for aspiring students and their families.Position Summary:We are seeking a highly driven and strategic Chief Marketing Officer with a proven background in the education industry. The role involves developing and executing comprehensive marketing strategies to build the brand, generate leads, and drive admissions across all branches.Key Responsibilities:🔹 Plan and run marketing campaigns (digital, ATL & BTL) to boost student enrollments🔹 Oversee digital activities including SEO, SEM, social media, email, and website updates🔹 Coordinate with academic and operations teams for events like seminars, webinars and scholarship drives🔹 Monitor and support marketing activities across all branches🔹 Lead expansion efforts by identifying new markets and planning marketing for new branch launches🔹 Analyze market trends, competitor activity, and customer insights to improve marketing strategies🔹 Lead and guide the marketing team to achieve goalsRequired Qualifications:📌 MBA from a reputed institute📌 Minimum 10 years of experience in educational marketing, preferably in the online EdTech platform/ +2/ Junior Colleges segment or a closely related field📌 Proven record of driving admissions growth through effective marketing strategies🌟 Why Join Us?🤝 Work with a passionate and mission-driven team💰 Competitive salary and performance-based incentives📩 To Apply:Send your updated CV and a cover letter to careers@excellencia.co.in with the subject line: Application for Chief Marketing Officer