Chief Marketing Officer (CMO)

Role Overview

• The

  Chief Marketing Officer (CMO)

  in the Food C Beverage (FCB) industry is a senior executive responsible for developing, leading, and executing marketing strategies to propel business growth, enhance brand value, and engage consumers in a highly competitive, fast-moving sector.
• The role demands both creative vision and data-driven decision-making to respond to shifting consumer preferences and industry trends.

Key Responsibilities

Strategic Leadership

• Develop and implement comprehensive marketing plans that align with the companys business objectives and support revenue
• Guide brand positioning, awareness, and consistency across all
• Stay ahead of market trends and competitor activities, particularly in the FCB
• Oversee product innovation, promotions, and go-to-market
• Team s Stakeholder Management
• Lead, mentor, and build high-performing marketing
• Collaborate cross-functionally with product development, sales, operations, and RCD for cohesive brand messaging and Foster relationships with key business partners, vendors, and media to maximize brand
• Market Research s Analytics
• Use data analytics to track campaign effectiveness and ROI; drive data-driven revenue
• Oversee market research to identify consumer trends and emerging

Consumer Engagement

• Drive integrated campaigns across digital, social, and traditional channels to engage target audiences.
• Manage brand reputation through PR, media relations, and crisisFinancial s Budget Oversight
• Manage marketing budgets, optimize spend, and report on performance metrics and

Key Skills s Qualifications

• Proven leadership and experience in senior marketing roles, preferably within the FCB or FMCG
• Strategic thinking, analytical mindset, and Strong interpersonal, communication, and stakeholder management
• In-depth understanding of digital marketing, brand management, and the FCB consumer
• Bachelors or Masters degree in Marketing, Business, or a related
• Demonstrated track record in developing and implementing effective marketing strategies and managing
• Experience with customer acquisition, retention, and loyalty