Channel Sales Executive

Experience in coffee or specialty beverages is a plus.

Position Summary:

Key Responsibilities:

Sales Strategy & Execution:

• Develop and execute sales strategies to drive growth for Rise Coffee in retail, wholesale, and online channels.

• Achieve or exceed sales targets for Rise Coffee in assigned territories by identifying new customers and expanding relationships with current partners.

• Manage the full sales cycle from prospecting and onboarding new partners to negotiating contracts and closing deals.

Channel Development & Management:

• Identify and pursue new channel partners, including coffee distributors, retailers, and grocery chains, to expand Rise Coffees presence in key markets.

• Cultivate and maintain long-term relationships with existing partners, ensuring strong product placement, visibility, and sales growth.

• Support partners in sales activities by providing product information, training, and promotional materials.

Product Expertise & Training:

• Become a subject matter expert on Rise Coffees unique freeze-dried coffee process, the benefits of Single Origin Arabica beans, and the products flavor profile.

• Educate channel partners on the products features, quality, and value proposition through training sessions, tastings, and product demonstrations.

• Act as the main point of contact for partners with any questions or concerns related to Rise Coffee.

Market Analysis & Reporting:

• Monitor and analyze market trends, competitor activity, and consumer preferences to identify sales opportunities and adjust strategies accordingly.

• Provide detailed and timely reports on sales performance, market feedback, and customer insights to internal teams.

• Adjust sales strategies and actions based on market data to maximize opportunities and stay ahead of competitors.

Promotions & Marketing Support:

• Work closely with the marketing team to execute promotional campaigns that increase product awareness and sales of Rise Coffee.

• Implement in-store promotions, online campaigns, and events that boost product visibility and drive consumer interest.

• Ensure that marketing and promotional materials are delivered and used effectively by channel partners.

Customer Relationship Management:

• Build strong, lasting relationships with key decision-makers within channel partners to ensure repeat business and continued product distribution.

• Regularly check in with partners to assess customer satisfaction, troubleshoot issues, and ensure product availability.

• Collect feedback from partners and customers to inform product development and improve sales strategies.