Channel Sales Executive

Role:

• Manage

  sub-distribution operations

  for Consumer PCs and Accessories within the assigned territory.
• Drive performance & growth of assigned territory with associated partners.
• Enrolment of new partners along with

  demo execution and sell-out performance

  of existing partners.
• Manage sell-in, sell-through, and sell-out, to grow and sustain sub-distribution business.
• Expand

  Width of Distribution (WOD)

  to maximize numeric and district-level market coverage.
• Ensure strong

  brand presence

  with

  100% district coverage

  in the assigned territory.
• Manage

  non-managed accounts (T3 partners)

  to enhance overall market reach.
• Ensure adherence weekly and monthly sales reports to the management.
• Drive

  quarterly KPI achievement

  in line with business targets.
• Ensure effective usage of the

  eSales mobile application

  by self and associated partners.
• Maintain and regularly update the

  Channel Map

  , including new partner additions.
• Drive the right

  product mix

  to establish a strong and competitive product base in the market.
• Build and maintain channel mapping and ensure regular updates.

Nice-to-Have Qualifications:

• Education:

  Graduate in any discipline; MBA/PGDM in Sales or Marketing will be an added advantage.

• Industry Experience:

  Minimum

  2-5 years of field channel sales experience

  in the

  Laptop/PC, IT hardware, or consumer electronics industry

  .

• Channel Exposure:

  Proven experience in handling

  IT channel partners

  , distributors, and retailers with strong understanding of

  sell-in, sell-through, and sell-out

  metrics.

• Product Knowledge:

  Hands-on knowledge of

  laptops, desktops, AIOs, PC components

  , and basic understanding of configurations, pricing, and competitor products.

• Mobility & Field Work:

  Willingness to travel extensively within the assigned territory
• Good communication skills in

  English and regional language

  , with strong market-connect capability.