Channel Program Manager

The Channel Enablement Manager is responsible for empowering and supporting indirect sales channels such as resellers, distributors, and strategic partners by developing and delivering training, tools, and resources that drive partner success and revenue growth. In this role, you will design and implement global channel enablement strategies aligned with business goals and partner needs. You will lead a team of enablement specialists and collaborate with regional channel managers to scale programs effectively. Additionally, you will oversee onboarding, training, certification, and continuous development programs for partners across all tiers. You will be responsible for developing and managing a comprehensive content roadmap including sales playbooks, competitive battle cards, product guides, and training modules. Furthermore, you will optimize the use of enablement platforms (e.g., LMS, PRM, CMS) to deliver scalable and measurable programs. Defining KPIs and using data-driven insights to refine enablement strategies and demonstrate ROI will also be a key aspect of this role. Collaboration with Sales, Marketing, Product, and Customer Success teams is essential to align messaging and ensure consistency across partner touchpoints. You will spearhead partner summits, webinars, and virtual training events to foster engagement and knowledge sharing. To be successful in this role, you should have 10-15 years of experience in channel enablement, partner marketing, or sales enablement in a B2B environment. Proven success in building and scaling global partner enablement programs, strong leadership and stakeholder management skills, and a deep understanding of partner ecosystems, sales cycles, and go-to-market strategies are required. Experience with enablement tools like Highspot, Seismic, Mindtickle, Salesforce, and PRM platforms is preferred. Excellent communication, presentation, and project management skills are essential. A Bachelor's degree is required, and an MBA or relevant certifications (e.g., Certified Sales Enablement Professional) are preferred.,