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Harvard Business Publishing
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Channel Partner Marketing Manager

Channel Partner Marketing Manager

Harvard Business Publishing

5 - 10 years

13 - 18 Lacs

Mumbai Gurugram

Posted:1 week ago| Platform:

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Skills Required

Career development Marketing programs Marketing Manager operational support Publishing Strategic partnerships Project management Wellness CRM marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Harvard Business Publishing (HBP) the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone including you!

The opportunity

The Strategic Partnerships team at Harvard Business Publishing (HBP)is seeking a highly motivated Channel Marketing Manager to build and execute a comprehensive marketing program for Channel Partners in the corporate market. This role will reside within HBP Corporate Learnings Marketing department.

The ideal candidate will be responsible for adapting and extending existing marketing programs to support global channel partners, as well as designing and launching tailored initiatives that reflect the unique needs and opportunities of each partner. This role will also spearhead the creation of a formal, scalable channel partner marketing program that includes tiered entitlements and mechanisms for go-to-market (GTM) alignment.

What You ll Do:

Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.
Extend and adapt existing HBP marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars).
Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns.
Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity.
Establish formal GTM alignment mechanisms, such as lead scoring and qualification, referral tracking, campaign performance, and co-selling workflows.
Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving.
Collaborate closely with Strategic Partnerships, Corporate Learning Marketing, Learning Product Group, and Sales to ensure consistency in messaging and execution.
Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement.
Design, develop and maintain a central repository of partner marketing materials, templates, and resources.
Stay up-to-date with industry trends and best practices in channel / partner marketing.

What You ll Bring

5+ years in B2B marketing, with direct experience in channel or partner marketing , ideally within a corporate learning, SaaS, or professional services environment.
Proven ability to build programs from scratch , with a bias toward action and a knack for getting things done.
Deep understanding of go-to-market partnerships from lead sharing and referral workflows to co-selling and enablement.
Experience developing tiered partner models and marketing frameworks that scale.
Strong project management and communication skills , especially in a matrixed environment.
Natural collaborator comfortable working across teams and geographies to make things happen.
Familiarity with marketing automation tools, CRM systems, and partner communications platforms.
Passion for empowering partners and creating impact through marketing.

What we offer

As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong. In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!

HBP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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Channel Partner Marketing Manager