Channel Marketer - Smart Homes (West Region)

We are looking for a smart and dynamic candidate, who has passion for results and eager to perform in an agile business environment!

As discussed, please find below an indicative job description. Please note the JD below is indicative. Greater clarity and specific details would be provided during the interaction with Hiring Manager / Talent Partner.

What will I do?

• This role is responsible for deploying and executing the agreed go-to-market and pricing strategy to drive sales growth and market share for assigned commercial team.
• Lead and drive end to end execution, activations, asset maintenance, vendor selection & co-ordination for BTL activities for Philips Smart Light Hubs
• Understand, develop insights, segment existing customers, and recruit new customers.
• Develop and execute the Market Activation Plan for new products.
• Implement marketing activities and promotions to generate demand.
• Measure performance of the customers, channel and identify optimization opportunities.
• Support Growth Calls execution, and Market Business Review Cycle
• Develop metrics, track, report and forecast marketing initiatives and activities
• Enable and engage customers.
• Drive customer readiness and productivity
• Drive indirect revenue-producing activities such as through-customer Marketing, for-customer Marketing, lead nurturing.
• Identifies, develops & maintains relationships with relevant decision makers and influencers in customers organizations and eco system key players
• Drives cross functional collaboration, strategic focus and organization agility.
• Builds required capabilities to drive performance.

Skills & Experiences Required:

• At least 8 years of experience in Channel Sales and Trade Marketing in dealership-model based consumer product industry.
• Exposure to multiple geographies in West India region (MMR and Maharashtra, Gujarat, MP, Goa)
• Experience of managing channel partners, engaging with dealers, managing schemes.
• Strong communication skills