Channel & Field Marketing Manager, West

Critical Start

3 - 8 years

10 - 14 Lacs

salem

Posted:2 weeks ago| Platform:

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Skills Required

networking event management field marketing relationship building healthcare wellness gaming recruitment logistics salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners.
Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement.
Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences.
Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders.
Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes.
Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings.
Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines.
Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up.
Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI.

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