Channel Acquisition Lead

About the Role

As the Channel Acquisition Program Manager, you will lead the development and execution of high-impact strategies to acquire and onboard new channel partners. This role is pivotal to expanding our reach and accelerating growth across India.

You will own the end-to-end partner acquisition lifecycle from lead generation to onboarding — while collaborating closely with cross-functional teams to ensure a seamless partner experience. If you're a self-starter with deep experience in sales, distribution, or channel expansion — especially in fast-paced, high-growth environments — this role is for you.

What You’ll Be Doing

• Acquisition Strategy:

  Design and implement scalable strategies to recruit new VLs and cohorts aligned with Vahan’s growth goals.

• Program Ownership:

  Build a robust acquisition playbook and lead its execution across markets and cohorts.

• Lifecycle Management:

  Own the complete lifecycle from identifying prospects to onboarding and supporting them through their first 90 days.

• Partner Enablement:

  Develop onboarding materials and frameworks that set partners up for success from Day 1.

• Cross-functional Leadership:

  Collaborate with Demand, Marketing, Product, Account Management, Finance, and Growth teams to drive seamless execution.

• Performance Tracking:

  Define KPIs, track program performance, and share actionable insights with leadership to optimize for scale.

• Relationship Building:

  Create a green channel for support and provide high-touch engagement during the critical early stages of partner activation.

• Market Intelligence:

  Stay ahead of industry trends, analyze the competitive landscape, and recommend adjustments to our acquisition approach.

You’ll Thrive in This Role If You

• Have 8+ years of experience in sales or channel acquisition, especially in sectors like FMCG, Telecom, or large-scale operations.
• Have 2–3 years of experience in a high-growth startup environment — and are comfortable with ambiguity and change.
• Bring a strong understanding of distribution models and partner recruitment at scale.
• Possess excellent communication, negotiation, and stakeholder management skills.
• Are highly analytical and comfortable working with data to drive strategy and decision-making.
• Can influence without authority and drive alignment across multiple stakeholders.
• Are a self-starter with high ownership, a strong bias for action, and a drive to win.