Program Lead - Channel Partner Acquisition

Job Description

About the Role As the Program Lead, you will lead the development and execution of high-impact strategies to acquire and onboard new channel partners. This role is pivotal to expanding our reach and accelerating growth across India. You will own the end-to-end partner acquisition lifecycle from lead generation to onboarding while collaborating closely with cross-functional teams to ensure a seamless partner experience. If you're a self-starter with deep experience in sales, distribution, or channel expansion — especially in fast-paced, high-growth environments — this role is for you. What You’ll Be Doing Acquisition Strategy: Design and implement scalable strategies to recruit new VLs and cohorts aligned with Vahan’s growth goals. Program Ownership: Build a robust acquisition playbook and lead its execution across markets and cohorts. Lifecycle Management: Own the complete lifecycle from identifying prospects to onboarding and supporting them through their first 90 days. Partner Enablement: Develop onboarding materials and frameworks that set partners up for success from Day 1. Cross-functional Leadership: Collaborate with Demand, Marketing, Product, Account Management, Finance, and Growth teams to drive seamless execution. Performance Tracking: Define KPIs, track program performance, and share actionable insights with leadership to optimize for scale. Relationship Building: Create a green channel for support and provide high-touch engagement during the critical early stages of partner activation. Market Intelligence: Stay ahead of industry trends, analyze the competitive landscape, and recommend adjustments to our acquisition approach. You’ll Thrive in This Role If You Have 8+ years of experience in sales or channel acquisition, especially in sectors like FMCG, Telecom, or large-scale operations. Have 2–3 years of experience in a high-growth startup environment — and are comfortable with ambiguity and change. Bring a strong understanding of distribution models and partner recruitment at scale. Possess excellent communication, negotiation, and stakeholder management skills. Are highly analytical and comfortable working with data to drive strategy and decision-making. Can influence without authority and drive alignment across multiple stakeholders. Are a self-starter with high ownership, a strong bias for action, and a drive to win.