Job
Description
We are looking for a skilled Marketing Automation Expert with 8 to 13 years of experience to join our team in Bengaluru. The ideal candidate will have a strong background in managing projects and adhering to processes, with hands-on experience in lead lifecycle, nurturing, and email marketing best practices. ### Roles and Responsibility Manage projects and adhere to processes and methodical approach. Showcase agility and proactivity in working with stakeholders and engage in solution-driven conversations. Execute tactical campaigns across various channels. Coordinate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage. Liaise with internal and external stakeholders to ensure complete briefing for campaign execution. Support process improvements and educate users on campaign best practices. Define and document functional and technical requirements for executing automated campaigns. Act as a brand champion, ensuring compliance of all external campaigns and online content with the firm’s brand and business strategy. Work towards organizational objectives alongside stakeholders' projects. ### Job Requirements Minimum 8 years of experience in Digital/email marketing Strategic, coordination support role. Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns. Detail-oriented, organized self-starter who can work well within a team and excel in a fast-paced corporate environment. Ability to review processes and suggest efficiencies and optimization. Exceptional communication skills – both written and verbal – and comfortable presenting to virtual teams. Advanced proficiency with Microsoft Office suite, especially Excel and Microsoft SharePoint. Familiarity with complex, multi-national organizations is highly preferred. Ability to translate business needs into technical solutions in MA platform. Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it. Strong interest in data management and analytics. Storytelling and consulting skills. Attention to detail. Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines. Adobe Marketo Engage Expert Certification is plus. Experience with marketing automation platforms, preferably in Adobe Marketo Engage. Familiarity with the latest marketing trends, tools, and best practices, including marketing automation concepts such as lead generation, customer journey, lead nurturing, strategies, and industry standards. Awareness of Marketo API to coordinate between technical teams. Proven strong interpersonal skills with an analytical mindset and problem-solving capability. Familiarity with Agile planning and Agile project management skills. Knowledge of Microsoft Office suite, especially Excel, PowerPoint, and Microsoft SharePoint. Functional knowledge of AEM will be an added advantage for this role.
