Category Marketing Manager - Services & Store

About Us

Livspace is Asia’s largest and fastest-growing home interiors and renovation platform. Leveraging its proprietary technology, the company delivers end-to-end home interior and renovation solutions, encompassing modular solutions, furniture, false ceilings, soft furnishings, décor, civil works, and more. The company serves homeowners across diverse market segments in India and Singapore.Since the company was founded in 2015, Livspace has revolutionized a highly fragmented industry by setting new benchmarks in quality, innovation, and execution. To date, the company has successfully transformed the homes of over 100,000 satisfied customers through its presence in 80+ cities and 110+ Experience Centres.Backed by marquee investors, the company’s goal is to continue strengthening its dominance in India as an industry leader and the largest employer of interior designers. Livspace remains committed to redefining industry standards by introducing new products and services, enhancing site execution processes, improving manufacturing techniques, and ensuring seamless project delivery—all with the ultimate goal of turning homeowners’ dreams into reality.For more information, please visit: https://www.livspace.com/in/about-usAs a Category Marketing Manager - Services & Store, you will work closely with the Sales and Design teams and drive the growth of PO services and CAT3 among the IDs/BMDs/BMS/GMS/GMDs. You will be responsible for driving the adoption during the Pre-10 stage & the Post-10 stage. You will ensure the successful adoption happening across the IDs/BMDs during the Pre-10. You will be accountable in building relationships with the Sales, Designers, Customers and also understanding their concerns and getting quality feedbacks.

Key Responsibilities

• Focus on understanding the competition in terms of organised and unorganised sectors, pricing etc.
• Upgrade product knowledge among Sales & Design Teams on new categories.
• Strong focus on getting the adoption during the PRE10 stage by adequate awareness and training programs for the BMDs for your region with sharp business deliverables.
• Tracking the adoption during this stage conducting the weekly BMD/GMD meetings for driving the adoptions on the RFV quotes by the IDs/BMDs.
• Understand latest trends, opportunity areas and driving new strategies.
• Weekly connects with different cohorts and have category level meetings on the basis of growth, adoption and penetrations numbers.
• Be the category expert with technical knowhow for all dealer & AID relations queries, corrective actions and category communications for your geography.
• Know your market & competition regarding the latest trends and find business opportunity areas.
• Understand the organised & unorganised competition behaviour and drive competition combat strategies for your region.
• Develop deep relationships with internal & external customers (end consumer) & develop implementable category insights.
• Implementation of sales playbook designed for our business objectives ( scheme profitability, business growth & partner experience) across all partner touch points, thereby delivering on the success metrics.
• Liaise with cross functional leadership and teams (sales, operations, category development, tech, L&D,) and drive the changes required
  

Job Requirement

• Graduate with MBA preferred
• 4 to 6 years of relevant experience in the home interiors industry.
• Preferable exposure to design background, must have 3+ years of sales experience.
• Hustler, roll-up-the-sleeve attitude and execute day-to-day ambiguous challenges.
• Skills of implementation by developing interpersonal relationships with stakeholders.
• Self-directed focus and ability to prioritise within an ambiguous environment
• Ability to work with cross-functional teams and align towards a common org goal