Category Marketing Manager

As a Marketing Manager at our organization, you will be responsible for managing various marketing channels such as paid digital advertising, influencer marketing, SEO, and offline marketing. Your key focus will be on optimizing the performance of these channels to ensure a healthy Return on Investment (ROI). You will also play a crucial role in developing strategic marketing plans on a quarterly and monthly basis, aligning them with the organizational goals to achieve revenue and lead generation targets. Utilizing data-driven insights, you will continuously refine strategies and adapt to market dynamics. In addition, conducting thorough competitor research will be essential to identify market trends and opportunities. Event management will be a significant part of your role, where you will orchestrate various events including batch launches, result celebrations, seminars, and webinars. Furthermore, you will be responsible for creating relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey. Collaborating with the design team, you will plan eye-catching creatives for promotions across different platforms. Effective stakeholder management is crucial, and you will work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging. To be successful in this role, you should have a Bachelor's degree in Marketing, Engineering, or a related field, with an MBA considered a plus. Prior experience in working with startups and a minimum of 4 years of experience in marketing roles, preferably in the Ed-tech industry, are desired. A strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education is essential. Additionally, exceptional project management skills, proficiency in data analysis and reporting tools, excellent communication skills, and a creative and strategic mindset are required. Being a team player with the ability to collaborate across departments will be key to excelling in this role.,