Category Manager

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Category Manager, your role involves developing and implementing strategies for a specific product category to drive sales and profitability. You will analyze market trends, consumer behavior, and competitor activities to inform your decisions. Your responsibilities will include: - Conducting Market and Consumer Analysis: Research industry and consumer trends, identify customer needs, and analyze competitor activities to develop informed strategies. - Creating Strategic Plans: Develop long-term strategies and specific plans for product categories, including assortment, pricing, and promotional activities. - Managing Product Assortments: Optimize the range of products within a category to meet customer demands and maximize sales. - Implementing Pricing and Promotions: Use pricing models and promotional campaigns effectively to increase sales and profitability. - Handling Vendor and Supplier Relationships: Negotiate terms, manage relationships, and collaborate with suppliers to ensure product availability and quality. - Collaborating Cross-Functionally: Work closely with marketing, sales, supply chain, and other internal teams to ensure strategies are aligned and executed effectively. - Monitoring Performance: Continuously evaluate category performance, analyze sales data, and adapt strategies to capitalize on opportunities and mitigate challenges. - Encouraging Product Innovation: Research new product ideas and identify opportunities to improve product visibility and revenue. Your essential skills for this role include: - Strong Analytical Skills: Ability to analyze data, conduct market research, and evaluate performance. - Marketing and Sales Expertise: Skills to develop effective promotional and pricing strategies. - Effective Communication Skills: Ability to collaborate with internal teams and external partners. - Negotiation Skills: Manage relationships with vendors and suppliers effectively. - Strategic Thinking: Develop long-term plans and adapt to market changes. - Understanding of Consumer Behavior: Tailor product offerings to meet customer demands. This position is full-time and permanent, located in Kozhikode, Kerala. The work location is in person. As a Category Manager, your role involves developing and implementing strategies for a specific product category to drive sales and profitability. You will analyze market trends, consumer behavior, and competitor activities to inform your decisions. Your responsibilities will include: - Conducting Market and Consumer Analysis: Research industry and consumer trends, identify customer needs, and analyze competitor activities to develop informed strategies. - Creating Strategic Plans: Develop long-term strategies and specific plans for product categories, including assortment, pricing, and promotional activities. - Managing Product Assortments: Optimize the range of products within a category to meet customer demands and maximize sales. - Implementing Pricing and Promotions: Use pricing models and promotional campaigns effectively to increase sales and profitability. - Handling Vendor and Supplier Relationships: Negotiate terms, manage relationships, and collaborate with suppliers to ensure product availability and quality. - Collaborating Cross-Functionally: Work closely with marketing, sales, supply chain, and other internal teams to ensure strategies are aligned and executed effectively. - Monitoring Performance: Continuously evaluate category performance, analyze sales data, and adapt strategies to capitalize on opportunities and mitigate challenges. - Encouraging Product Innovation: Research new product ideas and identify opportunities to improve product visibility and revenue. Your essential skills for this role include: - Strong Analytical Skills: Ability to analyze data, conduct market research, and evaluate performance. - Marketing and Sales Expertise: Skills to develop effective promotional and pricing strategies. - Effective Communication Skills: Ability to collaborate with internal teams and external partners. - Negotiation Skills: Manage relationships with vendors and suppliers effectively. - Strategic Thinking: Develop long-term plans and adapt to market changes. - Understanding of Consumer Behavior: Tailor product offerings to meet customer demands. This position is full-time and permanent, located in Kozhikode, Kerala. The work location is in person.

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