Category Lead -NAB ( Non Alcoholic Beers)

As a Category Lead for Non-Alcoholic Beers (NAB) at UBL, your role is crucial in spearheading the strategic growth, innovation, and market penetration of NAB offerings across India. You will be expected to blend consumer insights, product innovation, and commercial strategy to position NABs as aspirational, lifestyle-driven choices. Key Responsibilities: - Develop and execute a comprehensive category strategy aligned with health-conscious trends, evolving social norms, and regulatory landscapes. - Identify and unlock growth drivers such as sober curiosity, premium positioning, health & moderation considerations, and inclusive social occasions. - Leverage internal and external data to understand consumer behavior and sharpen the JTBD (Jobs to be Done). - Collaborate with R&D and brand teams to launch differentiated NAB brands/products. - Optimize assortment, pricing, and merchandising strategies across modern trade, on-premise, and digital channels. - Work cross-functionally with Sales, Brand teams & Corporate Affairs to drive synergies & advocate for NAB-friendly policies. Qualifications & Experience: - 10-15 years of experience in FMCG, beverage, or lifestyle categories, with at least 3 years in category management or brand strategy. - Proven track record in launching and scaling consumer products, preferably in health-forward or premium segments. - Strong analytical skills with experience in market forecasting, panel data, and trend analysis. - Excellent communication and stakeholder management abilities. Preferred Attributes: - Passion for consumer wellness and sustainability. - Ability to navigate ambiguity and drive innovation. - Experience working in culturally diverse and regulated markets.,